Cliff's Notes

The Business of Dentistry

Icon by DMG, ADA Video GKAS, Bette Midler Sings Long John Blues, Palatal Injections

Cliff’s Notes for November 2, 2009

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210…..E-mail

“Imagination is more important than knowledge”
Albert Einstein

For direct links to the dental industry, log on to:

In This Weeks Issue
* Must See Product Review – ICON by DMG
* Give Kids A Smile – A video by the ADA
* Long John Blues – Bette Midler Sings the Blues
* Palatal Injections & the Hu-Freidy #9A Periosteal Elevator

Introducing Icon……………………………………………………………
Introducing Icon – the revolutionary treatment of incipient caries and white spot lesions…without drilling!

ENGLEWOOD, NJ – DMG America introduces an entirely new, revolutionary approach to treating incipient caries—Icon, a caries infiltrant. Until now, dental professionals had only two options for treating caries: fluoride and other remineralization therapies, if caries were not too advanced; or the “wait and see” until it was time to “drill and fill” approach. Caries infiltration is a major breakthrough in micro-invasive technology that fills, reinforces, and stabilizes demineralized enamel without drilling or sacrificing healthy tooth structure.
“Icon represents a new category of dental products,” says Tim Haberstumpf, DMG America Director of Marketing. “It is the first product to bridge the gap between prevention (fluoride therapy) and caries restoration. Icon’s micro-invasive infiltration technology can be used to treat smooth surface and proximal carious lesions up to the first third of dentin (D-1). In just one patient visit, Icon can arrest the progression of early enamel lesions and remove white spot lesions.”
When a dentist discovers incipient caries that are beyond preventive therapies though too early for restorative treatment, Icon offers a simple alternative to the “wait and see” approach. With Icon, the dentist can offer immediate treatment without unnecessary loss of healthy tooth structure. Icon prevents lesion progression and increases life expectancy for the tooth. Icon also provides a highly esthetic alternative to microabrasion and other restorative treatments for cariogenic white spot lesions. White spot lesions infiltrated by Icon take on the appearance of the surrounding healthy enamel.
“The Icon infiltration system is simple and user friendly,” Haberstumpf says. “Total treatment time is about 15 minutes, so it saves patients time and frees up additional chair time.”
After isolating the tooth with a rubber dam and placing wedges to separate the teeth, the tooth surface is prepared with a 15% HCL gel to open the pore system of the lesion body. Next, the surface is rinsed, dried with ethanol, and further dried with air. The Icon Infiltrant resin, which has a high penetration coefficient, is applied onto the lesion, excess material is removed, and the material is light cured. The manufacturer recommends applying a second layer of the infiltrant, followed by additional light curing.
For complete information, detailed product descriptions and treatment steps, a training video, and an overview of the 12 international studies currently being conducted with Icon, visit the Drilling No Thanks! Website at Icon will be available in the US by September 2009 in Proximal and Smooth Surface kits. The Icon kits provide everything necessary for treatment except the rubber dam, including specially designed dental wedges, patented perforated applicator tips for the materials, individual syringes filled with Icon-Etch, Icon-Dry (ethanol), Icon-Infiltrant, and both written and diagrammatic instructions. All syringes come in a special screw-type applicator to ensure the materials are gently and slowly extruded onto the tooth.
Icon Proximal is available in a Mini-kit with two treatment units, or a package of seven units. Each proximal treatment unit contains enough material for two proximal lesions. The Icon Smooth Surface Mini-kit includes two treatment units and is also available in packages of seven units, enough material for two or three smooth surface lesions per unit.
DMG America LLC manufacturers and distributes quality restorative materials and prevention products. For more information, contact 1-800-662-6383, or visit
For more information, call cliff @ 201-321-7494.

Give Kids A Smile……………………………………………………………
February 5, 2010 is the ADA’s National Give Kids A Smile day. Please review the attached video.

Long John Blues……………………………………………………………..
The below link is a music video. Bette Midler sings the Blues………Long John, The 7’ Tall Dentist……….Hope you enjoy…….

NY Convention Specials are Available Today……………………………..
All New York show specials went into effect today, November 2, 2009. For information and pricing, call Cliff @ 201-321-7494.

Palatal Injections,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Let’s remember, I am not a “wet finger dentist” so when I present topics like this, I do look for a response from the battle field. The concept makes a lot of sence and I stumbled across a products that’s fits. A dentist friend once told me that the secret to a good palatal injection was to get the tissue as tight as possible so the needles penetrates smoothly. He developed an instrument that helped maximize the technique.

While searching for a specialized instrument on the Hu-Friedy web site I found the #9A Allen Periosteal Elevator. Notice the hole in the paddle. It seems perfect for injection sites and suturing. The order number for this item is 600-3112. It is guaranteed for life against breaking or tarnishing and has a catalog price of $52.00 before any discount programs.


9A Allen Periosteal
Product Code: P9A
#9A Allen Periosteal Elevator

Next week we’ll talk about the Stieglitz Forceps. Everyone should have a Stieglitz.

Cliff Marsh
Henry Schein Dental
P.O. Box 663, 45 Rt. 46 East, Suite 605
Pine Brook, NJ 07058
tel. 201-321-7494

November 2, 2009 - Posted by | 1

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