Cliff's Notes

The Business of Dentistry

Snap-On-Smile & VOCO Dental

Cliff’s Notes for June 13, 2010

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210…..E-mail:

“You know more than you think you know, just as you know less than you want to know.”
Oscar Wilde

In This Week’s Issue
• Snap-On-Smile Plans TV Campaign!
• VOCO Dental Products – They Are That Good!

Snap-On-Smile Plans a TV Campaign……………………………………………………………….
Several months ago, The Denmat Corporation purchased Snap-On-Smile. Henry Schein handles the Denmat line of product and will continue to support Snap-On-Smile. Denmat plans to market the product through the general media to build patient awareness. Brite Smile did this and so did Invisiline, both being very successful in establishing brand recognition.

DenMat is the company that built the Rembrandt® and LUMINEERS® brands and now we’re launching the next brand that patients will be asking for by name. We’ve helped dentists generate millions of dollars in revenue and this is the next big opportunity to grow your practice. Dentists know the lifetime value of a new patient. Imagine the benefit of a TV campaign that brings them to you!
Get ready for the new national TV advertising campaign that will drive new patients to you. Den-Mat will begin running a national direct-to-the-consumer television advertising campaign to launch Snap-On Smile.
National TV advertising will begin in August 2010 and we predict that within 6 months, Snap-on Smile will be one of the biggest consumer brand names in the industry. The national TV advertising will only improve your local marketing efforts. As a program member, you will gain free local coverage for new Snap-On Smile customers who respond to our national TV campaign, and your existing patients and potential walk-ins will learn of the benefits of the Snap-On Smile.
DenMat has a solid history of building major national brands (REMBRANDT and LUMINEERS®) by generating billions of television impressions and driving patients into your practice. We plan to do the same thing with SNAP-ON SMILE.
Based on current test market results, respondents to our Snap-On Smile television campaign are willing to pay approximately $1,200 for a single arch. While you are certainly free to set your own price to your current patients and those who walk-in to your office as a result of our massive television advertising campaign.
The practice development (2 arch) kit cost $899.00 and your “Cliff’s Notes Discount” can reduce that cost to $765.00. At less than $385.00/arch and 1 hour chair time, offering the procedure will generate revenue and new patients.
No shots. No drilling. No adhesives. You can even eat while wearing the Snap-On Smile® appliance. Patients looking for a non-invasive, reversible, affordable approach to restorative and cosmetic dentistry are excellent candidates for Snap-On Smile. It’s an easy, quick and affordable solution for patients who want to feel better, look better, and function better. Patients using Snap-On Smile report an immediate boost to confidence and self esteem. Most are impressed with the natural look and feel of Snap-On Smile and are grateful for the brief time investment – about two weeks – to achieve such life changing results.
This revolutionary appliance is the ideal solution for solving a wide variety of short- and long-term clinical challenges, as it serves as both a non-invasive restorative option as well as a diagnostic appliance. Applications include using Snap-On Smile as aesthetic provisionals for implant restorations, as a vehicle for increasing facial height (vertical dimension), as cosmetic removable partial dentures, and even as a long-term smile enhancement. Snap-On Smile can last for years and yet is affordable enough to be temporary. It has also proven to be a terrific incentive for patients who are in need of but are hesitant to commit to more involved restorative treatment. In fact, our research has shown that 40 percent of patients who started treatment with the Snap-On Smile transitioned into more extensive restorative dentistry.
For more information, call Cliff @ 201-321-7494
Snap-On-Smile Practice Development Kit #320-7817

VOCO Dental Products…………………………………………………………………………………………..
Voco’s pproduct line is becoming more impressive everyday. Amaris Composite is a highly polishable hy-bred material that is desinged for use in both anteirior & posterior restorations. The product is priced lower than most of its competitors and samples are available.

Aesthetic restoration of class III, IV and V cavities in anterior teeth – Aesthetic restoration of class I, II and V cavities in posterior teeth – Reconstruction of traumatically damaged anterior teeth – Direct and indirect composite veneers and facing of discoloured anterior teeth – Shape and shade correction for improved aesthetics – Repairing highly aesthetic porcelain, e.g. veneers – Direct and indirect composite inlays – Splinting of anterior teeth.
• Two simple steps, perfect results
• Layering like in nature: shades are created from the inside of the tooth
• Simple and precise shade match
• Natural shade transitions automatically
• Natural aesthetics can be achieved with only 11 shades in a simply layer technique
• Easy to learn, fast aesthetic results
• Intuitive approach, no preconceived shades
• Non-sticky consistency is ideal for modelling and shaping
• Long resistance to ambient and chair light
• Optimal polishability
• Natural fluorescence and high colour stability
• Good chameleon effect for invisible restorations
Refill packages – one 4 g syringe or .25g Caps in the following shades:
Base shades (opaque)
REF 1933 Amaris® Opaque, O1
REF 1934 Amaris® Opaque, O2
REF 1935 Amaris® Opaque, O3
REF 1936 Amaris® Opaque, O4
REF 1937 Amaris® Opaque, O5
REF 1938 Amaris® Opaque, O Bleach
Enamel shades (translucent)
REF 1940 Amaris® Translucent light, TL
REF 1941 Amaris® Translucent neutral, TN
REF 1942 Amaris® Translucent dark, TD

Cliff Marsh
Henry Schein Dental
P.O. Box 663, 45 Rt. 46 East, Suite 605
Pine Brook, NJ 07058
tel. 201-321-7494

June 13, 2010 - Posted by | Uncategorized

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