Cliff's Notes

The Business of Dentistry

Barcoding for Inventory Control & A Review of Foundation Bone Augmentation Material!

Cliff’s Notes for January 30, 2011

….. E-Blast…..


Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210…..E-mail:

“Being prime minister is a lonely job, you cannot lead from the crowd.”

Margaret Thatcher

In This Week’s Issue

  • The Center For Digital Dentistry Comes to New Jersey!
  • Cabo San Lucas, Mexico Sounds Good Right About Now!
  • Barcode Scanning for Inventory Management!
  • Product Review – Foundation Bone Augmentation Material!
  • The Lonely Side of Dentistry


The Center For Digital Dentistry!……………………………..………………

On Friday, February 11, 2011 the CFDD will be presenting a hands-on session at the Glen Point Marriot Hotel in Teaneck, NJ.

The all day program will focus on digital impressions and CadCam in-office milling. As we get closer to the NHII mandate (1/1/15) digital records are becoming more important than ever. Technology fuels technology and it is time to embrace the digital concepts. Close to 80% of the dental offices in the NY Metro area are using digital radiography and about 55% are utilizing intra-oral cameras.

It is time to engage and embrace the changes. This is a great opportunity to see firsthand where dentistry is and where you will need to go.

There is no cost to attend this event. For more information, call Cliff at any time (201-321-7494).

Cobo San Lucas – Sounds Good Right About Now!…………………………

Doesn’t this sound good? Pubelo Bonito Pacifica Hotel, Cobo San Lucas, Mexico! CaboDent Seminars in The Sun is presenting a journey into the hottest dental materials and emerging technologies that need to be embraced as we enter the new world of dentistry.

The session dates are April 28th-April 30th. Classes are from 8:00 AM-11:30 Am and 12 CE’s will be awarded. For more information, log onto Tell them you read about on Cliff’s Notes and you may receive some additional considerations.

Barcode Scanning…………………………………………………………

Barcode scanning has been around for a long time. We see it in just about every store we go into and some make it available to customers for “price checking”. Maybe it’s time to look at how this simple technology can help your business and improve your bottom line by reducing inventory carrying costs and improving cash flow. The best part about it is that you can obtain all the technology for free through Henry Schein. The only cost to your organization is the physical time it takes to implement.

Barcode scanning helps insure that the correct item is ordered every time. Quantities are adjusted to create more inventory turns. This is a major step towards “just-in-time inventory”. If large organizations like Wall Mart, 3M, L.L. Bean, Henry Schein, etc. strive towards JIT, why shouldn’t you. Business is all about cash flow. How many $$ died on your shelf?

Inventory control is a big part of your business. Your office can utilize this technology and the equipment and software will be supplied for free. Call me directly at any time for more information (201-321-7494).

On January 1, 2015 the feds are starting the engine called “National Health Information Infrastructure”. Barcode data will become a big part of it. The following video will give you an idea about what this technology can do and where it is headed.

Computerized Health Records Reduce Medical Errors

Product Review – Foundation Bone Augmentation Material……

You can mold it, cut it, twist it, flatten it, and do almost anything you need to conform this unique product to your immediate needs. My clients’ reviews have been very simple; Foundation by J. Morita is outstanding. It has become my recommendation for implant procedures and open sockets.

Collagen-based Bone Filling Augmentation Material Foundation® is a revolutionary bone augmentation material for use after teeth extractions. Collagen-based, it provides support for implants, bridges, and dentures.

It is not a bone substitute, but rather stimulates new bone growth at an accelerated pace. Immediately following an extraction, Foundation is placed into the socket. The surrounding cells and capillaries gradually infiltrate Foundation. As the extraction socket heals, it is filled with new augmented bone. There is no need to remove it and no membrane is needed. Foundation is helpful in maintaining bone after any permanent extraction. It is shaped in “bullet” form for easy placement and is available in both small and medium sizes. A new assortment pack contains a convenient mix of 3 small and 3 medium bullets.

More information as well as an on-line educational session (1 CE) is available by logging onto:


The Lonely Side of Dentistry…………………..

Running a business can be lonely. You do what you have to survive and everyone you manage disagrees with you. Everyone knows better, but have they sat in your chair?

The following was written by Bill Oakes. Bill is a field consultant for Henry Schein Dental in the Atlanta, GA region with similar experiences as me, spanning 30 years. As you can see, the issues you have in your office and business life are the same as your counterparts in other areas of the country.


You’re not alone & there are solutions. Some solutions require change and change is hard, but “if it was easy, everyone would do it”.

Dentistry can be a tremendously satisfying and profitable profession. Many do not realize they have strained relationships with their clients and staff. Many in actuality are the CEO of a million dollar corporation and are running the business alone and with no board to turn to for answers. The demands of being in charge of human resources, production, and profitability, not to mention the regulatory demands, are incredible. Dentistry can be stressful.  In my 25 years of working with doctors I have seen my fair share of dentists, who are burned out, frustrated, disillusioned, scared, and yes, lonely. The economic challenges of the past two years have in many ways heightened these situations for some Doctors. I get asked, at least once, every day by a doctor, “How is everybody else doing?”

By now you may be saying, “Tell me something that I don’t already know”. So how do you make running your Dental practice, more fun, rewarding and less lonely again? If you feel all alone in running your practice, perhaps you have become isolated and bored. Do you feel like you are doing the same things the same way every day and that the practice is running you, instead of you managing the practice? Perhaps it is time to break out of the isolation rut. Taking the first step can be difficult; it easier and safer, for the moment, to stay right where you are. Long term, that choice may be disastrous. Take a small first step and you may find that step empowers you take the next step. Here are some things that you can do to break out of the lonely isolation cycle;

  • Join a Study Club – Meet with others who understand your challenges and share ideas
  • Take a course – Learn something new, a new skill or technique can make dentistry more fun for you and it increases your procedures mix, and productivity
  • Hire a consultant -Most successful CEO’s surround themselves with good counsel. Find a good, reputable consultant, one who works month to month with no long-term contracts. Use this Consultant to help you set goals and plans, work smarter, lighten the HR load, and give you honest feedback and idea sharing. A good consultant will tell you what other successful practices are doing.
  • Join a local business organization – Lions, Rotary, etc. Reconnect with others in the business community to energize yourself and remain current in the community
  • Do something Charitable– Sponsor a day of free treatment in your office for underprivileged children, or volunteer your time at the local community assistance clinic. Helping others feels good and connects you to your community!
  • Get involved with Social Media– Write a blog, use Facebook and Twitter to remain connected and current in your community. You will be amazed at the ideas that you will find and the connections that you will make by utilizing Social Media tools.
  • Find an outlet to relieve stress– Golf, walking in the local park, working out, tennis, etc. These are great mental diversions, stress relievers, they are healthy choices, and they are opportunities to meet and interact with others.
  • Take a critical look at your office– have you become a product of your environment? Do your surroundings motivate you? Do they motivate your patients? Perhaps an office facelift will do your practice some good. More importantly, maybe it will do you some good. It is important to feel good about where you work each and every day!

These are just a few ideas to help you get started. Pick one and see where it leads! Develop a “change is good” mindset! Doing things the same old way is easy but it also leads to frustration, boredom and isolation. I wish you tremendous success in your personal and professional life.

January 30, 2011 - Posted by | Uncategorized

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: