Cliff's Notes

The Business of Dentistry

“Buisness Down? It’s Your Fault!” – “A Product Review of the VivaPen!”

Cliff’s Notes for April 8, 2012

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210…..E-mail:

The reason we do what we do, is so that we can to do what we want to do, when we want to do it!

It’s a tongue twister, but working as a team and making informed decisions, will get us there.


“Leadership is the art of getting someone else to do something you want done

because they want to do it.”

Dwight D. Eisenhower


 This Week’s Feature on the Cliff’s Notes Channel

“Inventory Control is Practice Management – Organization from Zirc Dental”


Over 100 Dental Videos


In This Week’s Issue

* This Week’s Dentrix Office Manager’s Blog – HIPAA 5010 & Your Practice!

* Is Business Down? It’s Your Own Fault!

  • Product Review – ExciTE F and The VivaPen Dispensing System!
  • “The Root of It” commentary for Sunday, April 8, 2012.


This Week’s Dentrix Office Manager’s Blog by Dayna Johnson………………………………………………………

HIPAA 5010 . . . How it Affects Your Practice

Last Friday, I was teaching my first Insight Seminar for the 2012 season and, to my surprise, very few attendees knew what HIPAA 5010 was or what they needed to do be compliant. With this new discovery of how little people know about how HIPAA 5010 will affect their dental practice, I thought this would be good information to share on my blog. What is HIPAA 5010 anyway?

To read the rest of this blog, log onto: 


Is Business Down? It’s Your Own Fault!..……………………………………………………………………………….

Everywhere I go I hear the same complaints “patient cancellations & business is down”. Well, the truth is that the economy is not getting much better and won’t for some time. People have less disposable income and elective dental procedures are way down. So, what are you doing about it? Most offices are blaming someone else like the president, the congress, the oil companies and whoever else that can to justify the reduced revenue. The truth is, the problem is you!

There comes a time when we need to look at ourselves and regain focus or go back to school. Too many times we try and fail and are afraid to try again. There was a story that I read when I was young (many moons ago) and I tried to live by it all my life. It’s about not giving up. Some of you may remember it; it was taken, almost exactly, from a poem by Steven Crane.

“A man saw a ball of gold in the sky; He ran home and got a latter and climbed up to get it, and eventually he reached it – alas, it was a ball of clay.

When he climbed back down the latter he looked up and there was another ball of gold in the sky. So, he climbed back up the latter and again it was a ball of clay.

He climbed down latter tired from the fruitless effort and when he looked up there was another ball of gold in the sky. This time he laughed and went on his way.

This time it was a ball of gold! Aye, by the heavens, it was a ball of gold.”

You need to implement new procedures and begin managing your business to meet the changing times. As an example, you may hate doing endo, but 1 endo procedure a week will NET you $20k/year. Take a look at your insurance coding. Don’t assume that your staff knows how to do it correctly, it’s your responsibility. How do your patients view their experience when sitting in the chair? It’s all your responsibility, your name is on the sign and there is no one to blame but yourself. Sometimes you need to have an independent party to look at your business from the outside with a by-partisan view of personal and operational systems. You want someone that will tell you what you don’t want to hear so you can address deficiencies and make informed decisions.

Seal the leaks in the boat and you will sail swift and smooth, but it won’t happen unless you take control. Those of you who I have spent time speaking with may be familiar with something my father once told me “trust in two people, God and yourself and watch God, because he likes to play tricks. And, if it weren’t for the aches & pains, we wouldn’t know we’re alive”.

For more information or if you have questions or concerns, please feel free to contact me at any time @ 201-321-7494 or


Product Review – ExciTE F in the VivaPen by Ivoclar Vivadent……………………………………………………..

ExciTE is a tried-and-tested, light-curing single-component adhesive, which is used in conjunction with the total-etch technique. ExciTE can be used for direct restorative treatment procedures (composites, compomers), as well as for the adhesive light-curing cementation of indirect restorations (all-ceramics, composites).

ExciTE F is available in the unique VivaPen delivery form

The pen allows the adhesive to be applied directly to the restoration in a time-saving and economical manner. The specially designed VivaPen brush cannula facilitates access to all tooth surfaces.

Easy and time-saving direct application

The exceptional pen-shaped VivaPen delivery form enables easy and clean direct application of ExciTE in the mouth of the patient. The VivaPen is comfortable to operate with the click mechanism on the side of the pen. If additional adhesive is required, another click is enough to dispense more material. Due to the exchangeable brush cannulas, the VivaPen can be used several times.

Exact dosing saves material

The VivaPen allows dental professionals to dispense the exact amount of material required. The specially designed VivaPen brush cannula features the least possible dead volume minimizing waste and saving material. One VivaPen is enough for 80 to 100 applications.

A single layer of ExciTE F is enough to establish a long-lasting bond to the tooth structure.

Control of the remaining amount of material is in the handle.

Acetone-free chemistry

ExciTE F contains ethanol as solvent, which allows the adhesive to be stored for longer periods of time, without affecting its quality or bonding results.

Reduced postoperative sensitivity

Fluoride release during the first few days after the restoration has been placed may help prevent postoperative sensitivities.

ExciTE F contains extremely fine fillers (nano fillers). Therefore, it is easy to distribute on the cavity surface in an even layer. In addition, a glossy layer becomes visible on the surface during application, which allows the uniform coverage of dentin and enamel areas to be visually checked.

Versatile system

Provided that it is previously light-cured, ExciTE F can also be used to place indirect restorations. Its low film thickness allows ample room for the cement utilized in luting procedures.

For more information log onto;


“The Root of It” Commentary for Sunday April 8, 2012 ……………………………………………………………..

There is Gold in the Hills. It’s time to turn your scrap metal into cash! Cliff’s Notes GAURANTIES through Henry Schein & Argen Refineries more return (as much as double) than any source you have used in the past. A complete assay report is provided and if you are not satisfied, the metal will be returned. For more details or a free pick-up, call Cliff @ 201-321-7494 or e-mail

For those of you celebrating, enjoy your family and friends and be safe. It’s a time to remember the important things in our lives.

Cliff Marsh

Henry Schein Dental

P.O. Box 663 / 45 Rt. 46 East, Suite 605

Pine Brook, NJ 07058

Cell: 201-321-7494

Fax: 201-262-2210




The Cliff’s Notes Channel http://

April 8, 2012 - Posted by | Uncategorized

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