Cliff's Notes

The Business of Dentistry

“Direct Composite Veneering System” & “Women In Dentistry” & “A Product Review-SoproLife”

Cliff’s Notes for May 13, 2012

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210…..E-mail:

The reason we do what we do, is so that we can to do what we want to do, when we want to do it!

It’s a tongue twister, but working as a team and making informed decisions, will get us there.



It’s Mother’s Day!

“As usual, there is a great woman behind every idiot.”

John Lennon



This Week’s Feature on the Cliff’s Notes Channel

“Componeer Direct Composite Veneering System”


Over 100 Dental Videos



In This Week’s Issue

  • This Week’s Dentrix Office Manager’s Blog – Burn The Calendar!
  • Product Review – The SoproLife Diagnostic Tool!
  • The Henry Schein Outlet Store – Special of the Week!
  • “The Root of It” commentary for Sunday, May 6, 2012.


This Week’s Dentrix Office Manager’s Blog by Dayna Johnson…………………………..

Burn The Calendar

Are you someone who has one of those enormous desk calendars where you map out when to send out Continuing Care postcards and to whom they should go? Or do you have that box full of postcards separated by the monthly tabs so you can go quickly and pull out this month’s postcards and send them out to everyone that is scheduled or due? But … now you have to match up the cards to a list to make sure you don’t send a card out to someone who has scheduled his or her appointment since his or her last appointment. This is your system and you have been doing it like this forever, right? You have it mastered, but it is still a chore. 

If you could eliminate this chore from your weekly or monthly routine, you would have more time to spend with patients and more time building relationships by talking to patients about treatment and following up on referrals. This chore can be completely automated with eCentral Communication Manager.

To read the rest of this blog, log onto: 



Product Review –SoproLife Intraoral Camera & Diagnostic Tool!………………………………

Developed around a ¼’’ CCD and high quality electronics, this highly sophisticated optical unit allows the SOPROLIFE to provide unsurpassed image quality for each mode in white as well as in blue light.

Whatever the selected position, the image becomes rapidly crystal clear thanks to the large depth of field of SOPROLIFE. 


SOPROLIFE easily adapts into any dental practice thanks to its versatility, sleek profile, and ease of use. It can be used with a simple monitor or any imaging software.

The blue LED we have selected emits light at 450 nm. This wavelength excites the dentin which, in reaction, reflects a light signal named Fluorescence.

A color dental diagnosis:

The spectrum (color) of the fluorescence signal is green when the dentin is healthy and dark red, when the dentin is infected.

The 3 applications of SOPROLIFE in your dental practice modes are available:

Diagnostic aid mode

Treatment aid mode

Daylight mode (white light)

• Mode I – Healthy tooth: Homogeneous green signal of fluorescence sent by the healthy tooth.

• Mode II – Infected tooth: Red/dark signal of fluorescence sent by the infected tooth.

Click here:

For an in-office demonstration, call Cliff @ 201-321-7494 or e-mail



The Henry Schein Outlet Store: Special of the Week!………………………………………………..

Outlet Store offers are limited in quantity and only available on a first come-first serve basis. The inventory is very fluid so it pays to check back frequently for new listings.

Log onto:

Overstock (SPH0004N) – $199.00
Dental Handpieces Dental Small Equipment Dental Equipment
Dental Laboratory Equipment Dental Burs Endodontic Files and Reamers
Sterilizers Medical Equipment  

Product Categories

OVERSTOCKED: New Products that are in the manufacturer’s original sealed package
DEMO MODEL: Open-box products that have had no clinical use
RECONDITIONED: Products in excellent condition, restored to the manufacturer’s specification

All products include comprehensive warranties backed by Henry Schein



“The Root of It” Commentary for Sunday May 6, 201……………………………………………….

Lucy Hobbs Taylor  (March 14, 1833 – October 3, 1910) was the first American woman to graduate from dental school (Ohio College of Dental Surgery in 1866). 

Lucy Hobbs was born on March 14, 1833 in Constable, New York. She entered the working world by teaching school for ten years in Michigan. In 1859, she moved to Cincinnati, intending to become a dentist. When she was refused admission to dental school, she began a private program of study with a professor from the Ohio College of Dental Surgery.

By 1900, almost one thousand women had followed Lucy Taylor into dentistry, an increase many attribute largely to her accomplishments.[5] In 1983, the American Association of Women Dentists honored Taylor by establishing the Lucy Hobbs Taylor Award, which it now presents annually to AAWD members in recognition of professional excellence and achievements in advancing the role of women in dentistry.

Today, there are more women in the dental field than men. The daily routine of a lady dentist is quite different from a man’s. The ergonomic design out a dental operatory and the dental equipment is not formatted for most women. Several companies like Kavo and Pelton & Crane are addressing the issues such as chairs with narrower backs and bases that go lower to the floor.

The problem lies with existing operatories and the fact that most new dentists are women. Docs that are looking to install new equipment need to be aware that the chances are their new associate of doc buying the practice will probably be a woman.

I was introduced the American Association of Women Dentists in 2006. The obstacles that they face are compounded by their role in society that has them be the family caregiver. As practice (business) owners they often struggle win the respect of the patient and staff.

I currently have 22 women clients, and I see the issues they deal with everyday. I suggest that every dentist, male or female, become familiar with the AAWD because women are now over 50% of the practicing dentists in the United States.


Dental Marketing and Business Coach for Women in Dentistry

Today is Sunday, May 13, 2012. Have a wonderful Mother’s Day!

Cliff Marsh

Henry Schein Dental

P.O. Box 663 / 45 Rt. 46 East, Suite 605

Pine Brook, NJ 07058

Cell: 201-321-7494

Fax: 201-262-2210




The Cliff’s Notes Channel http://

May 13, 2012 - Posted by | Uncategorized

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