Cliff's Notes

The Business of Dentistry

Disaster Recovery! Now Do You Understand?

Cliff’s Notes for November 4, 2012

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210…..E-mail:


The reason we do what we do, is so that we can to do what we want to do, when we want to do it!

It’s a tongue twister, but working as a team and making informed decisions, will get us there.




Albert Einstein gave one explanation of why dentists are great!

Einstein knew a thing or two about knowing and had this to say about the nature of understanding:


“If you can’t explain it simply, You don’t understand it well enough.”

Dentists, dental assistants, hygienists and the whole dental office team make the complicated topic of understanding of oral health easy for patients!

But, what about the Systemic Health connection?






This Week’s Feature on the Cliff’s Notes Channel

“Planmeca Pro-Line Digital Panoramic”

Over 120 Dental Videos

Just A Few Notes: – These next few weeks and maybe months, we need to extend ourselves to all of our neighbors and friends that have and continue to suffer in the NJ/NY Metro region. My family lost power and had some damage inflicted on our home. However, we still have our home and it is dry and repairable. So many people are not as lucky. I want to thank all of those people, many of them my dentist clients, that offered assistance. These are the people that make our communities great. These are the people that wave others through at intersections where the traffic lights aren’t working. These are the people that wait patiently on gas lines understanding that it could be worst. These are the people that make America the strongest and most supportive nation on Earth. And a special thanks to all of our public servants who have put their own personal issues aside to stabilize the infrastructure and help those that are now homeless and destitute. Regardless of your political affiliations, be proud of whom we are and thank you for all you do to be part of our way of life.

In This Week’s Issue

  • The Office Manager – Everybody Loves a Short Cut –!
  • This Week from the ADA – In the Wake of the Hurricane!
  • “The Root of It Commentary – Disaster Recovery, Now Do You Understand?
  • November Dental Seminar of the Year! “An Evening with Dr. Howard Glazer”!
  • Product Review – Nordent Dental Instruments – Sharpening for Life!
  • The Henry Schein Outlet Store – Special “Biosonic Ultrasonic Cleaner”!
  • Give Kids A Smile – We are Cliff’s Notes and We Approved this Message!




The Office Manager Blog:…………………………………

Everybody Loves a Short Cut!

One thing I love about Dentrix is that there are several ways to accomplish the same thing. What do I mean? Every Dentrix module has a toolbar at the top with icons (I know you might not be able to tell exactly what some of the icons are, but you eventually memorize them). For every icon, there is also a dropdown menu where you can find what you are looking for (just in case you prefer dropdown menus). If you’re a person who prefers “right clicking,” you can get the same dropdown menu in many places within Dentrix. Maybe you knew all of this … but did you know that there is a list of keyboard stroke shortcuts in Dentrix? Many people don’t know about this valuable time-saving “secret.”

To read Dayna’s Blog, log onto

This Week in Dentistry from the ADA:………………….

In wake of hurricane, ADA president issues email alert to members

November 02, 2012

Editor’s note: The following is the text of an email message that Dr. Robert A. Faiella, ADA president, sent to members today.

As dentists, our common bond undoubtedly includes deep concern for any communities affected by disasters, including their dentists. Across the country, our hearts certainly go out to all those suffering in the aftermath of Hurricane Sandy. Many dentists were among those in harms’ way from the storm. I’d like to update you on how ADA and our network of state and local dental societies are responding.

Before the storm struck the coast, ADA’s disaster team contacted dental associations serving states along the Atlantic coast, the District of Columbia and Puerto Rico, plus some inland, to link them to resources for dentists during the recovery phase. Key information was posted on including information about ADA Foundation grant programs.

To read the rest of this article, log onto:



November Dental Seminars………………………………..

The Seminar of the Year–Not to be Missed!

  • November 15th an Evening with Dr. Howard Glazer

Only 30 Minutes from the George Washington Bridge!

Only 10 Minutes from Morristown!

Only 30 Minutes from Newark!

Only the Most Informative Evening You Will Attend!

Only at the Sheraton Castle!

Click Here to Register:

An Evening with Howard Glazer DDS Event Homepage
Register Now!
The Grassroots Study Club is pleased to invite you to an exciting evening with Dr. Howard Glazer and Vendor Expo on November 15th at the Sheraton Castel  in Parsippany, NJ.  For the past several years, Dr. Glazer has been named as one of the “Leading Clinicians in Continuing Education” by Dentistry Today, and most recently was named as one of the Top Dentists in New Jersey by New Jersey Monthly magazine. He lectures throughout the United States, Latin America, Canada, Europe, Scandinavia, India, Korea, Japan, Israel and China, on the subjects of cosmetic dentistry, forensic dentistry and patient management. Dr. Glazer is a frequent author of dental articles and has been published throughout the world. Currently he publishes a monthly column in AGD IMPACT entitled “What’s Hot and What’s Getting Hotter!” He maintains a general practice in Fort Lee, NJ.Click on the link below for more information or to register or RSVP.
An Evening with Howard Glazer DDS Event Homepage
Register Now!


  • November 25th – 28th The Greater NY Dental Meeting

Exhibit Program

Jacob K. Javits Convention Center, NYC

Henry Schein Booth #3225, 3140

Convention Specials have been e-mailed. If you did not receive them, please let me know.

If you are attending the show and would like a printed copy, please call me at 201-321-7494.



Product Review……………………………………………..

Nordent Dental Instruments –

Every Nordent product offers dental professionals the highest quality and the best value. Every product is meticulously crafted under strict quality standards. Nordent has achieved the following quality assurance standards:

ISO 9001 : 2008

QMI Certification No. CERT-0020049

FDA Establishment #1419489 

Cliff’s NY Special is Available Today – Buy 10 & Get 2 Free + FREE Sharpening for Life!

  Keeping your hygiene scalers and curettes sharp is made simple and efficient by using the Nordent InstRenew Sharpening Assistant. Maximum instrument protection during sterilization can be achieved by using the Nordent Sterilization Cassette System.

Care must be taken to inspect, clean and sterilize instruments prior to each use. Instruments that show any signs of corrosion, dull or weakened blades, misalignment or defects should be taken out of service immediately.

Stainless Steel Instruments

Nordent uses many different types of stainless steels in the production of instruments dependent upon the design and application of the instrument. All stainless steels have a high nickel and chromium content to maximize corrosion resistance but will corrode and discolor when subjected to high concentrations of certain chemicals.

Never expose stainless steel instruments to products that are not specifically formulated for use with dental instruments or for the purpose of cleaning and sterilizing dental instruments. Do not expose stainless steel dental instruments to the following chemicals. These chemicals will cause an adverse reaction and may destroy your instruments: Chlorine or Chlorinated products, Household Bleach, Tarter and Stain Remover, Aluminum Chloride, Aqua Regia, Barium Chloride, Bichloride of Mercury, Calcium Chloride, Carbolic Acid, Chlorinated Lime, Citric Acid, Dakin’s Solution, Ferric Chloride, Ferrous Chloride, Hydrochloric Acid, Iodine, Lysol®, Mercury Chloride, Mercury Salts, Phenol, Potassium Permanganate, Potassium Thiocyanate, Sodium Hypochlorite (bleach), Stannous Chloride, Sulfuric Acid and Tartaric Acid (Tarter & Stain Remover)

To learn More about Nordent Instruments log onto:

For more information, Call Cliff @ 201-321-7494



The Henry Schein Outlet Store:……………………………

Special of the Week!

Outlet Store offers are limited in quantity and only available on a first come-first serve basis. The inventory is very fluid so it pays to check back frequently for new listings.

Condition: Demo 
Part Number: 888-9329-D
Manufacturer Part Number: UC125B115
Catalog Price: $839.99 Outlet Price: $559.00Warranty: 2-Year
The BioSonic Ultrasonic Cleaning Unit 125 delivers a variety of customized options for the dental practice. The time of the cleaning cycle can be selected individually. Additionally, a countdown timer is available to inform the user of the amount of cleaning time remaining, and indicate exactly when the instruments will be ready for sterilization. This new cleaning unit is also equipped with a solution tracking function to inform the user how long the solution has been in use, so that mandatory changing of the cleaning solution will not be forgotten. With a simple touch of a button, degassing of the solution, i.e. air entrapments which hinder the cleaning process, will disappear. Note that degassing is required every time a new solution is added. A comprehensive range of accessories and BioSonic cleaning solutions provide the user with flexibility to efficiently clean and disinfect instruments, prostheses and other items throughout the dental practice.

Product Categories

OVERSTOCKED: New Products that are in the manufacturer’s original sealed package
DEMO MODEL: Open-box products that have had no clinical use
RECONDITIONED: Products in excellent condition, restored to the manufacturer’s specification

All products include comprehensive warranties backed by Henry Schein 


The Root of It Commentary………………………………..

Disaster Recovery, Now Do You Understand?

Quite often I talk to my clients about “disaster recovery” and we focus on data back-up and the security of patient records. Most offices I speak with engage in an off-site back-up service although some choose to use portable hard drives or tape back-up methods and take the data with them when they leave the office. The off-site 3rd party back-up is defiantly the best; however, you need to fully understand the capabilities of the data back-up provider. 

Any IT Group can provide back-up support and many of them do. It is very profitable and secures their relationship with the client. But, (and there is always a but!) have you done your due diligence in validating the capability and extent of the support? Probably not because most people don’t, they assume and remember when you assume you make an ASS out of U and ME

Disaster Recovery is a very complex issue. It covers everything from data retrieval and protection to product liability, patient and employee risk management, continuance of business, and financial security & protection. Most dentists (business owners) don’t understand the complexities and require professional guidance that specializes in specific areas of concern. Your legal and financial consultants are not one stop shops. Now you may not want to spend the money, but as I have always said, you have no expenses in business just investments. And as Ben Franklin said “an ounce of prevention is worth a pound of cure”.

Today, in the aftermath of hurricane Sandy, we will focus on data back-up and recovery. Here are some questions to ask yourself:

  1. Is my data backed up routinely at the same time every day?
  2. Does my back-up provider have HIPP compliant, encrypted severs?
  3. Does my back-up provider have insurance in excess of $1M per incident that will cover my office’s loss and legal responsibility and do I have a copy of proof of insurance in my possession?

These 3 questions are very important but as you can see, points #2 & #3 cross over into risk management and liability. By not securely addressing these issues, a prosecuting or plaintiff’s attorney will easily fracture any defense you can present.

I have been in business for a lot of years. I have seen a lot of mistakes and I have learned from personal missteps as well. Every facet of your business needs to address liabilities. What protections you engage in are your decisions and you are the one that will be accountable. Weigh those decisions carefully and consult with you trusted advisors. Ben Franklin also said “trust 2 people, God and yourself and watch God”.

Please feel free to contact me at any time with any questions or concerns. Confidentiality and your success is my concern (201-321-7494 or As a side note, all Henry Schein internal e-mail communications are encrypted for security. Also, Henry Schein will not promote or sell any product from any vendor that does not supply  “Proof of Insurance” documentation on an annual basis that does not exceed $2M in coverage per incident.

Give Kids A Smile…………………………………………..

Today is Sunday October 7th. If you want to participate and receive free exam merchandise from Henry Schein, you need to go on-line and register with the ADA to be listed as a GKAS Site. Please see the attached GKAS registration Form & register with the ADA after October 1st. Registrants can receive up to 50 free exam kits from Henry Schein!

“I have spoken of a thousand points of light, of all the community organizations that are spread like stars throughout the Nation, doing good. I will go to the people and the programs that are the brighter points of light, and I will ask every member of my government to become involved. The old ideas are new again because they are not old, they are timeless: duty, sacrifice, commitment, and a patriotism that finds its expression in taking part and pitching in.”

George H.W. Bush

“We can’t help everyone, but everyone can help someone.”

Ronald Reagan


Join the ADA on Friday, February 1, 2013 to Give Kids A Smile

Call Cliff @ 201-321-7494 for details…It’s feels good to “give back”

We are Cliff’s Notes and we approved this message!

Cliff Marsh

Henry Schein Dental

P.O. Box 663 / 45 Rt. 46East

Suite 605

Pine Brook, NJ 07058


November 4, 2012 - Posted by | Uncategorized

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: