Cliff's Notes

The Business of Dentistry

“Embezzlement Strikes 3 in 5 Dentists!” & “The ADA’s Screening Solutions”

Cliff’s Notes for January 28, 2013

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210…..E-mail:


The reason we do what we do, is so that we can to do what we want to do, when we want to do it!

It’s a tongue twister, but working as a team and making informed decisions, will get us there.


“Character is much easier kept than recovered.”

Thomas Paine




This Week’s Feature on the Cliff’s Notes Channel

“Ceramir a Nano-Structural Cement Tutorial”

Over 130 Dental Videos

In This Week’s Issue

  • The Office Manager – eCentral Communications Manager!
  • American Association of Dental Office Managers – Free Webinar!
  • Aruba Inventory Management Software – This Week’s User’s Tip!
  • This Week in Healthcare News – Omnibus Restatement of HIPAA!
  • This Week from the ADA – Screening Solutions!
  • Product Review – Defibtech AED!
  • The Henry Schein Outlet Store – Special “Cavitron Insterts” 
  •  “The Root of It Commentary – Embezzlement Strike 3 in 5 Dentists!
  • Give Kids A Smile – Friday, February 1, 2013!




The Office Manager Blog:………………………….

eCentral Communications Manager!



eCentral Communication Manager for Dentrix

eCentral reduces no-shows in the dental office by automating the distribution of reminder emails, text messages and postcards

To View the Video on Dayna’s blog, log onto

Tips from the AADOM:…………………………….

The American Association of Dental Office Managers



Free Webinar ……

Empower Your Team with Tools That Boost Productivity & Profitability! 

Wednesday, February 6, 2013 … 1:00 PM to 2:00 PM EST



Jason McKnight Dentrix Practice Advisor

Dentrix Coaching Manager 

From the front office to the operatory, the office manager plays a crucial role in keeping the profitability engine of your practice tuned up and running smoothly. Discover the tools and resources that will streamline office processes and free up your team to focus on delivering better patient care—all while boosting profitability.
Course Objectives:

This interactive, one-hour webinar will introduce you to several key tools that can improve the financial performance of your practice. Hosted by AADOM and the Henry Schein Dentrix team, the webinar will help you:

  • Set achievable profitability goals and use key performance indicators
  • Optimize your schedule
  • Increase production and case acceptance
  • Maximize continuing care
  • Improve patient management and referrals
  • Improve collections and insurance management
  • Go paperless


Approved for 1 CE credit toward AADOM’s Fellowship Program REGISTER NOW

Sponsored by Dentrix…

To read the rest of this article, log onto:

Aruba EZ Inventory Control Software……………

This Week’s User’s Tip! – MSD Sheets!

Maintaining MSD Sheets is required by law. If a patient or staff member has a reaction to a chemical based product, the “Material Safety Data Sheet” provides the first responders with vital information about the chemical agents.

Any product you obtain from Henry Schein is stored in your order history in the Aruba System. By double clicking on the product description the product information window opens and the “MSDS’ button is clearly visible. Click on the button and the MSDS will instantly appear on the screen. Should you need to print it, right click and simply go to your print screen.

Aruba Inventory Management Software, installation and training is available free of charge. Call cliff @ 201-321-7494 or

This Week in Healthcare News:……………………………

OCR Publishes Long-Anticipated Omnibus Restatement of HIPAA Privacy, Security, Breach Notification & Enforcement Rules

Health plans, their employer or other sponsors, insurers, fiduciaries, administrative service providers and other business associates have a lot of work to do.

Health plans, health care clearinghouses and their business associates will need to review and update their  policies and practices for handling and disclosing personally identifiable health care information (“PHI”) in response to the omnibus restatement of the Department of Health & Human Services (“HHS”) Office of Civil Rights (“OCR”) of its of its regulations (the “2013 Regulations”) implementing the Privacy and Security Rules under the Health Insurance Portability and Accountability Act of 1996 (HIPAA).  The Rulemaking was announced January 17, 2013.

The 2013 Regulations Overview

Since 2003, HIPAA generally has required that health care providers, health plans, health care clearinghouses and their business associates (“Covered Entities”) restrict and safeguard individually identifiable health care information (“PHI”) of individuals and afford other protections to individuals that are the subject of that information.  The 2013 Regulations published today complete the implementation of changes to HIPAA that Congress enacted when it passed the Health Information Technology for Economic and Clinical Health (HITECH) Act in 2009 as well as make other changes to the prior regulations that OCR found desirable based on its experience administering and enforcing the law over the past decade.

To read the rest of this article, log onto:

To read the pre-published ruling, log onto:

This Week in Dentistry:……………………………..

Screening for solutions

By Jean Williams, ADA News staff

January 21, 2013

There’s a distinct story to be told about the health of dental professionals, and the ADA Health Screening Program has been taking note of it for many years at Annual Session.

Open wide: Dr. David Christian of Longwood, Fla., conducts a screening Oct. 18, 2012, of Dr. Anthony Ferrer of Redwood City, Calif., during the ADA Health Screening Program. Looking on is dental student Kamile Jureviciute of San Francisco. Sixteen free screenings were offered (blood pressure; body mass index; mercury; range of motion and posture; salivary diagnostic; latex hypersensitivity; carpal tunnel syndrome and more).To read the rest of this article, log onto:   —-

The program has yielded value for dentistry and beyond. “The HSP is the oldest longitudinal study on the occupational health and safety of the dental team and includes the investigation of potential hazards such as HIV, hepatitis B and mercury,” said Dr. Greg Zeller, senior director, ADA Research and Laboratories, Division of Science. “The Centers for Disease Control and Prevention attended the HSP to observe the ADA methodology for collecting data on HIV prevalence and subsequently propagated the ADA approach with other groups such as orthopedic surgeons.





Product Review – LifeLine AED…………………… 

Each year, sudden cardiac arrest strikes more than 400,000 people — and without intervention, less than 1% of victims survive. In fact, sudden cardiac arrest is the leading cause of death in North America. And it can affect people of all ages — anytime and anywhere.

While there’s no way to predict or prevent sudden cardiac arrest, we do know that cardiopulmonary resuscitation (CPR) and defibrillation with an automatic external defibrillator (AED) within three minutes has shown to increase the chance of survival 70%. AED technology is so powerful that most CPR training courses now includes a section on the use of these devices. And yet, in a crisis, there’s no time to read a training manual. Fortunately, the Defibtech AED is simple, clear and straightforward to use.

The Defibtech AED is built to exacting medical standards — but it’s also designed to be fast and simple for anyone to use.

Watch this video to see how easy the Defibtech AED is to use.


Defibtech Lifeline AED / Defibrillator

Henry Schein #449-1362 (Call Cliff for special pricing)

The Henry Schein Outlet Store:……………………

Special of the Week!

Outlet Store offers are limited in quantity and only available on a first come-first serve basis. The inventory is very fluid so it pays to check back frequently for new listings.

Condition: Demo 
Part Number:167-1670-DManufacturer Part Number:80392
Catalog Price:$171.99  Outlet Price: $99.00Warranty: 6-Month*(*note: record insert code upon receipt)

Product Categories

OVERSTOCKED: New Products that are in the manufacturer’s original sealed package
DEMO MODEL: Open-box products that have had no clinical use
RECONDITIONED: Products in excellent condition, restored to the manufacturer’s specification

All products include comprehensive warranties backed by Henry Schein

The Root of It Commentary…………………………


Why Does Embezzlement Strike 3 in 5 Dentists?

Embezzlement, the word alone sends chills through every business owner. It’s the silent partner that you don’t know about. It happens all the time at every level and I have seen it firsthand too many times to count. A good friend of mine actually specializes in forensic accounting and the stories are never ending. The biggest mistake you can make is to think it can’t happen to you.

I am available for private consultation if you should have any questions or concerns @ 201-321-7494 or

Q and A with David Harris, MBA, CMA of Prosperident

A licensed private investigator with an MBA and professional accounting designation, David Harris is CEO of Prosperident, the world’s largest company specializing in dental embezzlement Investigation. We were curious about David’s expert perspective on embezzlement, why it occurs, how you can spot it and what you should or should not do if you suspect embezzlement in your practice.  His answers may surprise you. 

To read the rest of this article, log onto:

Give Kids A Smile……………………………………

Today is Sunday January 28th. Give Kids A Smile is scheduled for Friday, February 1, 2013. You don’t have to be registered to participate.

“I have spoken of a thousand points of light, of all the community organizations that are spread like stars throughout the Nation, doing good. I will go to the people and the programs that are the brighter points of light, and I will ask every member of my government to become involved. The old ideas are new again because they are not old, they are timeless: duty, sacrifice, commitment, and a patriotism that finds its expression in taking part and pitching in.”

George H.W. Bush

“We can’t help everyone, but everyone can help someone.”

Ronald Reagan



Join the ADA on Friday, February 1, 2013 to Give Kids A Smile

Call Cliff @ 201-321-7494 for details…It’s feels good to “give back”


We are Cliff’s Notes and we approved this message!

Cliff Marsh

Henry Schein Dental

P.O. Box 663 / 45 Rt. 46East

Suite 605

Pine Brook, NJ 07058


January 27, 2013 - Posted by | Uncategorized

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