Cliff's Notes

The Business of Dentistry

Clinical Liability, Ask Questions!

Cliff’s Notes for March 31, 2013

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210…..E-mail:


The reason we do what we do, is so that we can to do what we want to do, when we want to do it!

It’s a tongue twister, but working as a team and making informed decisions, will get us there.


Men have become the tools of their tools.

Henry David Thoreau




This Week’s Feature on the Cliff’s Notes Channel

“Dental Malpractice Law Suits”


Over 140 Dental Videos

In This Week’s Issue

  • The Root of It Commentary

Clinical Liability, You Need to Ask Questions!

  • The Office Manager Blog

Three Core Components When Transitioning to Electronic Records!

  • American Association of Dental Office Managers

9th Dental Office Manager’s Conference!

  • Aruba Inventory Management

Save $$ with the Alternate Products Report!

  • April-June Seminar Notice

Meet Dr. Ross Nash 4/17 & Meet Dr. Allen Moses 4/22 + Great CE Get-A-Ways!

  • This Week from the ADA

ADA Takes on Dr. OZ for Sensationalism!

  • Product Review

The CompoRoller by Kerr

  • The Henry Schein Outlet Store

Camrex 191 Intra Oral Camera


The Root of It Commentary…………………………………….

image001The New Technologies have Increased your Clinical Liability!

 Last week we discussed clinical product liability. This week you need to think about clinical liability. It’s not about what you didn’t see; it’s about what you could have seen! My YouTube Channel feature this week is on malpractice and the simple everyday routines that can lead you into the path of an on-coming train.

Medical history up-dates are important and mandatory protocol for all dental offices, but you can’t just rely on the patient volunteering information. The YouTube video gives a perfect example; however, I have seen the scenario all too often. A very close dentist friend of mine told me a similar story. A patient in her mid-60’s came in for a scheduled procedure and was asked to fill out another medical up-date even though she was in 3 weeks prior was an exam. She was wearing sandals and when she sat in the chair, the doc noticed she had a bandage on her right heel. The doc asked what happened and the patient replied that she was at the medical doctor’s office for a small procedure. The doc then asked if the medical doctor prescribed any medication. The answer was “a blood thinner”. The doc asked why she didn’t note that on the medical history up-date? The patient response was “I didn’t think it was important becauseI am only going to be taking it for another week”.

Moral of the story…..ASK QUESTIONS! Don’t assume the patient understands.

The Office Manager Blog:………………………………………

Three core components when transitioning to electronic health records!


Today’s dental practices are feeling the push to go paperless from the media, salespeople, advertisers, peers, and our government. There are seminars, webinars, and publications telling us what products to buy and why their product is better … but is it better for you? There is no set standard on how to go paperless. Yes, we have a couple compliance issues with HIPAA and PCI, but other than that we are pretty much making decisions on our own. Pretty scary, huh? There are, however, three core components that need to be included in your decision-making process, whether you are purchasing new software or buying a printer . . . Efficiency, Consistency, and Security. When I am hired to help an office transition from paper charts to a paperless environment, these are the staples that hold everything together. We cannot keep our sanity or rest easily at night if these three things are not met.

To View the rest of Dayna’s blog, log onto:


Join us for the Dentrix Business of Dentistry Conference 2013

Join us for the 2013 Dentrix Business of Dentistry Conference August 8-10, 2013 at the Aria Resort and Casino in Las Vegas. For two days you will gain the knowledge and resources you can use to improve your practice.

Tips from the AADOM:…………………………………………

image004    9th Dental Office Manager’s Conference!

The American Association of Dental Office Managers

Conference time is here! The team here at AADOM can’t wait to see you down in the land of Mouse! September will be here before you know it and the kids will be returning for another school year. But YOU will be meeting new friends and catching up with old ones at the beautiful Gaylord Palms Resort in Orlando all while getting an exceptional education. Unless, of course, you bring the kids and turn this into a family vacation!

The line-up this year is education packed and full of what I like to call ‘fun to listen to’ speakers. They deliver their education with punch! The topics are timely you will take away pearls that will improve your practice substantially. This year we have a pre-conference day dedicated to software training. If you want to gain the most out of your Dentrix, Eaglesoft, QSI or Carestream systems then plan on coming in early for this session! Taught by experienced trainers and super users, these courses will enhance and enrich your practice management software experience and give you tips and new reports you can use as soon as you get back to your practice.

AADOM Founder and President

To read the rest of this article, log onto:

Aruba EZ Inventory Control Software………………………..

image006This Week’s User’s Tip! – Missing Invoices & Delivery Tracking Reports!

You need to reduce sending and Aruba can help. By utilizing the “Alternate Product Report” you can find generic products that are manufactured by name brand companies. As an example, Blue Moose by Parkell will have an alternate product called Blu-Bite @ a savings of over $10.00/box. Henry Schein has a satisfaction guarantee on all products, so trying an alternate is a no loose opportunity.

Here is how you do it…At the top left corner, click on Reports. Then use the scroll down tab in the middle of the screen to find “Alternate Products”. After you click on the button, look at the bottom of the screen for the PDF button and click. It is that easy…

The Aruba inventory management system will save you time and money and reduce your inventory carrying costs. That results in increased cash flow. For more information on the “free” Aruba Inventory Management Software, please feel free to contact me at any time @ 201-321-7494 or

2 April – Seminars:………………………………………………

  1. 1.   April Session on OSA Dental Diagnosis & Fabricating Appliances!

          April 22nd – 6:00 PM to 9:00 PM

Vizstara Professional Dental Educational Center

300 Sylvan Ave. Englewood Cliffs, NJ

3 hours of Continuing Education (C.E.R.P.)

To Register Call Asteto Dent Labs @ 1-800-447-7750

Learn the technique in taking the impression for the Moses Sleep Appliance.

This session has limited seating. The session is 3 hours long and covers all aspects of incorporating a total health program into your dental practice with a focus on Dental Sleep Medicine, Diagnosis, Treatment and Medical Insurance Reimbursement.

Tuition $189.00 & Includes:

  • 3 Credits in continuing education (C.R.R.P. / PACE)
  • All patient marketing information, and screening, submission forms
  • A public listing on the Sleep Medicine Dentist website (
  • Development and hosting of a personal sleep medicine website ($95/month optional)
  • HCT Certification for Advanced Training in Dental Sleep Appliances

Course Curriculum:

  • Refreshments & Introduction
  • A review of Obstructive Sleep Apnea
  • The function of the appliance
  • Pitfalls in the treatment plan & who not to treat
  • Impression techniques & the use of the George Gauge
  • Fitting & adjusting the appliance
  • Dental Sleep testing, medical diagnosis & consent forms
  • Fees & Medical Insurance reimbursement
  •  Integrating sleep medicine into your practice
  1. 2.   April 17th – Meet Dr. Ross Nash!

Wednesday April 17, 2013

9:00 AM – 4:00 PM

Season’s Catering, Pascack Road, Washington Township, NJ

Dr. $199.00 / Staff $159.99

Continental Breakfast, Catered Lunch, 7 CE’s

To Register Call Asteto Dent Labs: 1-800-447-7750

In today’s economic climate we all know that cosmetic dentistry is down. The Componeer system and technique for creating same day veneers can reduce the patient’s cost by as much as 50% with some of the cost possibly being covered by the patient’s dental insurance (codes will be provided).

Dr. Nash will take you through the process and explain in detail why this unique and innovative process is more advanced and out performs the old “Lumeneer Style” process and puts the dentist in control.

See The Attachments for More Details on Great Seminars & 2 Fantastic Fun-In-The-Sun Getaways!

This Week in Dentistry from the ADA:………………………..

image005    “Doctor Oz Show” features sensationalistic segment on dental amalgam”

   March 28, 2013, ADA News staff

“The Dr. Oz Show” aired a segment March 28 which may alarm dental patients about the safety of dental amalgam, the ADA said today in an Issues Alert emailed to its members.

The nationally syndicated daytime health talk show is hosted by cardiothoracic surgeon Mehmet Oz, M.D.

Although the show’s producer contacted the ADA for information beforehand, repeated offers by the Association to arrange an interview with an ADA spokesperson dentist were declined, the ADA said.

The producer would only accept written statements from the ADA, which were provided. These statements are posted on the Doctor Oz show website. The ADA has also issued a press statement about the show.

To read the rest of this article, log onto:

Product Review – CompoRoller………………………………………..

CompoRoller™ is an innovative composite modeling instrument that is designed to give you complete control in layering and contouring a direct composite restoration to its final form.The CompoRoller’s working ends employ proprietary, non-stick rolling tips that foster bubble-free, homogenous application of any composite in thin, even layers… with no undesired traces. The disposable rolling tips are made of smooth, medical-grade thermoplastic elastomer, available in 5 shapes or shaping margins, occlusions and modeling.

Fast and easy. Unique rolling tips contour composite quickly in thin, even   layers, minimizing time to finish and polish.

Precise and predictable. Rolling tips foster smooth composite contouring for enhanced   marginal integrity.

Controlled. Nonstick tips roll freely, resulting in a bubble-free,   homogenous application of composite.

Hygienic. Disposable tips eliminate cross contamination. Handle   autoclavable to 134C/273F.

Versatile. Choice of tip shapes to fit the specific task.

Watch the video @

Item #123-9713 (Get the Complete Starter Kit for Under $75.00)

The Henry Schein Outlet Store:………………………………..

Special of the Week!

Condition: Demo
Part Number: 107-5341-D
Manufacturer Part Number: 191
Catalog Price: $1,083.39

Clearance Price: $299.00

Warranty: 3 Month Warranty

All Sales Final Camrex 191 Intra Oral Camera   with Camera Handpiece includes: power supply, foot pedal, RCA to BNC   converter, plastic sleeves. Can be used with a video monitor, video printer,   television, or PC with video capture card.
USB not included

Product Categories

OVERSTOCKED: New Products   that are in the manufacturer’s original sealed package
DEMO MODEL: Open-box   products that have had no clinical use
RECONDITIONED: Products in   excellent condition, restored to the manufacturer’s specification

All products include comprehensive warranties backed by Henry Schein

Final Thoughts for a Better World

From 3 Very Wise Men….

“Ask not what your country can do for you; ask what you can do for your country”

John F. Kennedy

“We can’t help everyone, but everyone can help someone.”

Ronald Reagan

“I have spoken of a thousand points of light, of all the community organizations that are spread like stars throughout the Nation, doing good. I will go to the people and the programs that are the brighter points of light, and I will ask every member of my government to become involved. The old ideas are new again because they are not old, they are timeless: duty, sacrifice, commitment, and a patriotism that finds its expression in taking part and pitching in.”

George H.W. Bush

We are Cliff’s Notes and we   approved this message!

Cliff Marsh

Henry Schein Dental

P.O. Box 650, 45 Rt. 46 East, Ste. 605

Pine Brook, NJ 07058

Cell: 201-321-7494

Fax: 201-262-2210!/cliff.marsh1

March 31, 2013 - Posted by | Uncategorized

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