Cliff's Notes

The Business of Dentistry

“Are Dogs Smarter than Cats?” & “ACA Employee Requierments”

Cliff’s Notes for September 15, 2013

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210



The reason we do what we do, is so that we can to do what we want to do, when we want to do it!

It’s a tongue twister, but working as a team and making informed decisions, will get us there.





“Trust yourself. Create the kind of self that you will be happy to live with all your life. Make the most of yourself by fanning the tiny, inner sparks of possibility into flames of achievement.”

Golda Meir




This Week’s Feature on the Cliff’s Notes Channel

“A Look at The E4D Nevo System”

Over 165 Dental Videos

Click on the Play List!

In This Week’s Issue

  • The Root of It Commentary:

Are Dogs Smarter than Cats?

  • Grassroots News:

A Treatment Plan Workshop with Dr. Paul Homoly!

  • Product Review:

Clinical Impressions of Digital Impressions!

  • Dentistry Beyond the Mouth:

Helping Children through Give Kids A Smile!

  • The Office Manager Blog:

Ready to See What Financial Security Should Be?

  • American Association of Dental Office Managers:

The Metropolitan Association of Dental Office Managers!

  • The Disney Magic of Management:

Insights from the Disney Institute!

The Consequences of Inadequate Training!

  • This Week from the ADA:

ACA requires marketplace notice to dental employees!

  • The Henry Schein Outlet Store:

Progeny Micro Plus Intraoral Camera!

  • Dental Practices for Sale:

What is a Transition Consultant?

Special Sale West Orange, NJ

  • Music Should Start Your Day:

A Cliff’s Notes Favorite!

The Root of It Commentary………………………………………………..

image001  Are Dogs are Smarter than Cats?

 Are dogs smarter than cats? The answer to that question is as combative as politics. Over the last 2 years we lost 2 of our dogs and now we’re left with just our Carrion Terrier, Roxy. That is until about 2 months ago.

At the end of June my baby girl graduated high School. The night of her graduation, she and a friend were walking back to the car and they found a 6 week old kitten tangle in some vines. Well, guess who came for diner? Now I have a dog and a cat. They get along great and play all the time but I have notice some remarkable differences. Although the kitten is now only about 15 weeks old, I have formed my own opinion about who is smarter.

Next time you are out with friends, ask the group the question. Not only will you get conflicting answers, but you will start a debate that could last for hours. The difference with this debate is that at the end, and there may never be an end, everyone walks away friends. These debates actually brings people closer because you can relate to the others passion. In these debates there are no losers because everyone likes animals, everyone is headed in the same direction. After all, who doesn’t love to hold a kitten or a puppy?

You just experienced a simple method of communication that can create team harmony, enhance the patient experience, and improve overall operational productivity at measurable levels.

Operational productivity has everything in your business under its umbrella. If you can create a program that is fun, you will be amazed at how it can affect your clinical, administrative, treatment plan acceptance, and re-care programs.

As an example, do you have anything going for the Super Bowl? I don’t mean tickets or parties; I mean getting involved with your patients and your TEAM. Team harmony, when implemented correctly and consistently will elevate your practice in ways you can’t imagine. The best part is that it doesn’t cost anything.

For further discussion, questions or concerns, please feel free to contact me at any time @ 201-321-7494 or e-mail

Grassroots News……………………………………………………………..

A Treatment Planning Workshop with Dr. Paul Homoly!

This past Tuesday evening the Grassroots Study Clubs of New Jersey launched the new Metro Group for Bergen, Hudson and Rockland Counties at the Vizstara Professional Educational Center. After a welcoming statement by the club President, Dr. Adam Kimowitz, there was a brief overview of the new Federal Sunshine Act that went into effect on August 1st. An overview of new regulations and requirements will be part of every meeting. Unlike most other study clubs, the Grassroots focus is on the entire world of dentistry that includes clinical and operational aspects. The evening was then turned over to Dr. Nicolas Elian for a presentation on implant protocol.

The Denville Group, that connects Morris, Essex and Passaic Counties, will hold its next meeting on Thursday evening September 26th at the Heritage Grill in Denville, NJ. There will be another review of the Sunshine Act and then there will be a presentation on facial fillers and advanced cosmetics in dentistry. This presentation does not focus on where dentistry is today, but where it is going and where it will be tomorrow.

The Club is holding their annual event on Wednesday October 9th at the Venetian in Garfield, NJ. This year’s full day program features Dr. Paul Homoly in a Treatment Planning Workshop. To register, log onto

For more information on program dates or topics, or to register for any meetings or events, contact the club administrator Linda Barba @ 201-201-446-4265



Product Review – Digital Impressions…………………………………

Clinical Impressions of Digital Impression:

by Gary M. Radz, DDS

The age of digital dentistry has arrived in full force and is changing the way we all provide dental care. Digital radiographs are becoming the norm. CAD/CAM-created restorations are proving to meet and even exceed expectations. We use CAT scan technology to identify implant placement with accuracy never before thought possible.

Many of us communicate with our laboratory technicians and colleagues on a regular basis via e-mail and/or text messaging. We have automated patient reminder systems to let our patients know when their next appointment is, or to just wish them a happy birthday. We have Web site and search optimization companies to create online presences for our practices. We do our business banking online, and even help our patients get financing online. In short, digital technology has a tremendous impact on all aspects of how we practice dentistry.

In our office, we have incorporated all of the above-mentioned technologies to enhance our practice, improve our efficiency and quality as we build our practice, and provide our patients with better service.

Seeing all the positive effects that digital dentistry has had on our practices, it’s time for all dentists to begin to take a serious look at the “next big thing” in the digital world of dentistry — digital impression systems.

Dentistry Beyond the Mouth……………………………………………..

Helping Children through Give Kids A Smile – February 7, 2014

ADA On-Line Registration – October 1, 2013 –

Henry Schein Free Examination Kits Request – TODAY! (Call Cliff for Forms)

Through the Henry Schein Cares Program, Henry Schein Dental will supply examination products for up to 50 exams for participating dental offices and organizations to assist in this important community event.

To receive the free/manufacturer donated products the office must register on the ADA website ( and fill out the product request form. Forms can be obtained by contacting Cliff Marsh @ 201-321-7494 or e-mail:  

Participation does not guaranty exam kits. There are a limited number available for this national program. Early sign-up, ADA on-line registration and a Henry Schein account are required.

The Free Exam Kit for up to 50 Pediatric oral Examinations Includes:

Gloves – Patient Bibs – Bib Holders – Face Masks – Plastic Cups – Gauze Pads – Prophy Angles – Prophy Paste – Fluoride Varnish – Chair Sleeves – Tongue Depressors – Children’s Toothbrushes – Children’s Toothpaste

The American Dental Association began the Give Kids A Smile program in 2003 as a way for dentists to join with others in the community to provide dental services to underserved children. The program initially began as a one-day event in February, but has since grown to local and national events year-round. Dentists and other team members volunteer their time, and services, to provide screenings, treatments and education to children throughout the United States. Each year, approximately 450,000 children benefit from more than 1500 events, all because of the efforts of 40,000 or more annual volunteers.

2014 Give Kids A Smile Day National Kickoff Event

Celebrating its 12th year, the national kickoff event will be held at Howard University in Washington, D.C.  More details to follow.

Mark Your Calendar…

There are many exciting upcoming events for Give Kids A Smile:

For more information call Cliff @ 201-321-7494 or

The Office Manager Blog:………………………………………………….

Ready to See What Financial Security Should Be?


Recently I interviewed my friend Dr. Don Lewis at the Business of Dentistry conference and he shared some exciting information about his application that integrates with Dentrix G5.  It is amazing!  I believe it can help your practice.  Today, Dr. Don Lewis shares some questions and answers that will give you some insight into this product.

Donald P. Lewis, Jr., DDS, CFE is a Diplomat of the American Board of Oral and Maxillofacial Surgery (AAOMS) and is currently in private practice as a leading oral and maxillofacial surgeon in Cleveland, Ohio.

Q.  What have you learned from developing Practice SafeGuard?

A.   I suffered a major financial loss from embezzlement in the 90s. It was personally devastating and there was a huge gap in the resources I had to fight my case. I became a CFE and began lecturing to thousands of dentists who had the same fears and nowhere to go. Earlier this year I lectured in a room of 200+ dentists and polled the audience – literally 72% of them thought they were victims of fraud. With my team, I’ve finally been able to develop an amazing solution. We’ve found scary amounts of potential loss, in the MILLIONS, in our few Early Adopter practices. This is unacceptable in any business. The most fascinating thing we’ve learned is, doctors can lose as much or more to entry errors as fraud. We know mistakes are not crime, and we don’t want to scare people with our message, but the losses are real, and they are preventable. With Practice Safe Guard, my case would have been open and shut. We’re so excited to see what Practice Safe Guard can do for every doctor battling unacceptable losses.

To read the rest of Dayna’s interview, log onto:

Tips from the AADOM………………………………………………………

Welcome to the Metropolitan Association of Dental Office Managers

The Metropolitan Association of Dental Office Managers (MADOM) will be forming in Northern New Jersey in the Fall of 2013. This group will meet for 2-3 hours on Friday mornings, every 3 months @ The Vizstara Dental Educational Center in Englewood Cliffs.

Topics will include:

  • Going Paperless / Electronic Records
  • Dental & Medical Cross Coding
  • Leadership and Marketing
  • HR Compliance and Team Communication

Yearly membership is $250.  Individual sessions for non-members is $75 dollars each.

Registration starts at 9:30am with continental breakfast.

Lecture is from 10:00am-12:00pm.

Membership to the national organization (AADOM) is available along with AADOM Fellowship Credits.


 The American Association of Dental Office Managers

Meet the AADOM Team: Log onto:

The Magic of Management…………………………………………………

The Consequences of Inadequate Training!

 Posted on September 12, 2013 by Bruce Jones, Programming Director, Disney Institute

  Zig Ziglar sent an important message when he said, “The only thing worse than training your employees and losing them, is not training your employees and keeping them.”

An Allied Workforce Mobility study found that, within a year, employers lose nearly one-quarter of new hires while another one-third do not satisfy their productivity targets. The case for training as a means of employee retention is as strong as ever.

The problem? Companies select and hire people, but then underinvest in the training that helps develop the organization’s desired behaviors. When people don’t understand how to do their jobs they become frustrated, and since emotional engagement is the strongest driver of discretionary effort, frustrated employees are much less likely to reach their optimum level of productivity.

The impact can be felt in two major ways:

Internal: Frustration can have a detrimental impact on the organization as a whole — motivation and effort decrease, enabling a slow decay of your organization’s culture.
External: The story goes that for every one person that hears about a good experience, 10 hear about a negative one — word travels quickly. Frustrated employees are more likely to voice their grievances, especially outside of the workplace. These people can poison your organization, and your brand.

To read the Disney Institute Blog, log onto:

This Week in Dentistry from the ADA:…………………………………

ACA requires marketplace notice to dental employees!

 image005    September 11, 2013 

 For constituent dental societies that have not already acted, it is important to understand that the Affordable Care Act (ACA) amends the Fair Labor Standards Act by creating a requirement that employers provide a notice to employees informing them of the existence of the newly formed ACA marketplaces along with information on how to contact the marketplace to request assistance in purchasing coverage if employees choose to do so.

 Specifically, by October 1 all employers covered by the Fair Labor Standards Act (which includes dental offices with employees) will have to furnish each employee with a notice that informs the employee that there are new health insurance marketplace coverage options available. Department of Labor notices designed for this purpose are available for printing. One notice is for employers who offer a health plan to some or all employees and the other is for employers who do not.

 The requirement has no effect on whether an employer offers health care coverage.

 To read the rest of this article, log onto:

The Henry Schein Outlet Store:………………………………………….

Overstock – Reconditioned – Demo

For the Special of the Week or More Outlet Store Offers, Call Cliff @ 201-321-7494

Condition: Demo
Part Number: 606-2901-D   Manufacturer Part Number: 500-094-010
Catalog Price: $5,665.00   Clearance Price: $699.00

Warranty: 6 Month Warranty – All Sales Final!!

Dental Practices for Sale…………………………………………………..

For more information or a confidential conversation, call Cliff @ 201-321-7494 or e-mail

“What is A Transition Consultant?”

Log onto:

Special Sale – 5 Year Old Practice – 4 Op’s / All High Tech / Gross $160k

Owner built practice but needs to focus on NYC practices…Must Sell!

Asking $160k … This practice is being handled by the owners accounting firm. All requests for information will be forwarded to them … Cliff’s Notes is not involved in any way with this listing.

Music Should Start Your Day……………………………………………..

From Me to You, Enjoy!

 Marvin Gaye – I Heard It Through The Grapevine

 Johnny Cash – A Boy Named Sue

Cliff Marsh

Henry Schein Dental

P.O. Box 663, 45 Rt. 46 East, Ste. #605

Pine Brook, NJ 07058

Cell: 201-321-7494

Fax: 201-262-2210

September 15, 2013 - Posted by | Uncategorized

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: