Cliff's Notes

The Business of Dentistry

Who’s on First? I Don’t Know – 3rd Base!

Cliff’s Notes for November 10, 2013

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210



The reason we do what we do, is so that we can to do what we want to do, when we want to do it!

It’s a tongue twister, but working as a team and making informed decisions, will get us there.




““We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”

Walt Disney


This Week’s Feature on the Cliff’s Notes Channel


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In This Week’s Issue

  • The Root of It Commentary:

Who’s on First? I Don’t Know – 3rd Base!

  • Grassroots News:

The Most Educational Clinical Session for Everyday Dentistry!

  • The Office Manager Blog:

Better Treatment Plan Acceptance & Bettrer Payment Integration!

  • American Association of Dental Office Managers:

Metropolitan Association of Dental Office Managers

  • The Magic of Management:

Insights from the Mouse!

The Importance of Leadership for Quality Customer Service!

  • This Week from the ADA:

ADA Plan to Assist Dentist to Adjust!

The Root of It Commentary……………………………………………..

image001Who’s on First? I Don’t Know – 3rd Base!

 What you don’t know about your practice will come back to bite you. As the business owner everything that happens under your umbrella is your responsibility and all too often the most critical issue, both clinically and regulatory are designated to a team member and never audited for accuracy or accountability.

   Are you aware of all the new regulations that came along with the Affordable Care Act? Probably not. I am sure you heard about them but who in your office has the responsibility of compliance? The new HIPPA HITECH rules went into effect on September 23rd of this year and training is required for all team members. And how about the OSHA New HAZCOM laws or the HIPPA Omnibus Rule?

   Who prepares your morning huddle? That is if you have a morning huddle. When I do a fee and production analysis for my clients discoveries are made that are very eye opening. Most of the inconsistencies we find should be can be addressed in the huddle but first you need to understand exactly what the huddle is or should be. A morning huddle is not just a review of who is coming in for what procedure, but it is a review of the days “battle plan”. When my dentist and his team review my chart in the morning huddle, not only are they looking at what I am having done that day, but they are discussing what transpired during my last visit. They are discussing my family and if any of those connections are overdue for a visit or have open treatment plans.

   Maybe it’s time to invest in a competent team player to be your 2nd in command.  You need to know and understand that Who is on 1st, What’s on 2nd because I don’t Know is on 3rd.  Tomorrow is pitching to Today and you don’t want to strike out!                                                  Abbot & Costello  –  Who’s on First


 For further discussion, questions or concerns, please feel free to contact me at any time @ 201-321-7494 or e-mail

Grassroots News…………………………………………………………….

The Most Educational Clinical Procedure for Everyday Dentistry!

 November 12, 2013 – The Grassroots Metro will meet at Vizstara, 300 Sylvan Ave., Englewood Cliffs, NJ. This session will feature a patient live demonstration on the treatment of incipient decay. The live procedure will be viewed by video feed into the lecture room where Wayne Flavin, Director of Scientific Affairs for DMG America will be answering procedural and material questions. Metro chapter members attend free of charge. 2- CERP/PACE Credits.

November 21, 2013 – The Grassroots Denville will meet at the heritage Grill on Broadway in Denville, NJ. This session will feature a discussion on the new Federal & State tax liabilities and yearend tax planning. Mr. Robert Lawlor, CPA will lead the discussion and answer questions regarding 2013 law and the liabilities expected in 2014. Denville chapter members attend free of charge. 2 PACE Credits.

Chapter members attend free of charge.

Non-Members – $45.00

Special DMG Invitational Price – $45.00 (call Sandra Metz @ 201-294-9711)

For more information on program dates or topics, or to register for any meetings or events, contact the club administrator Linda Barba @ 201-201-446-4265.

The Office Manager Blog:………………………………………………..

Better Treatment Plan Acceptance … Better Payment Integration


When you are looking for ways to improve the systems in the office, you are looking for better efficiency, more consistency, and more effectiveness because you need to see results. I use all of the Dentrix eServices because they excel in all of these areas. My team runs a very tight ship because everything revolves around the practice management software; nothing is jimmy-rigged together. This is why I am very excited about this announcement from Dentrix and its new integration with Citi Health Card patient financing.  To read the rest of Dayan’s Blog, log onto:

Tips from the AADOM…………………………………………………….

image004 Virtual Study Club for Dental Office Managers.

 Virtual Study Club for Dental Office Managers.

 Registration is now open!

Join AADOM again as we offer the best in practice management educations. This Advanced Track offers everything you need to continue to excel as a dental office manager. Virtual Study Club open to AADOM members only. New season starts Jan.14!
BONUS: Virtual Study Club students also receive special pricing to the 2014 Annual Dental Managers Conference. Register today!

Meet the AADOM Team: Log onto:

Metropolitan Association of Dental Office Managers – 12/13/2013

The Metropolitan Association of Dental Office Managers (M.A.D.O.M.) will be holding their first meeting on Friday morning December 13, 2013 @

Vizstara Dental Educational Center

Hyundai Building

300 Sylvan Ave.  (3rd Floor)

Englewood Cliffs, NJ.

All team members (Drs. Included) are welcome.

The Topic will be: “Regulatory Compliance 2014” presented by Dr. Donald Cohen. Dr. Don, as he is nationally known, is the CEO of the Health Compliance Team and Director of Regulatory Compliance for Banyan Health Corp. & Health First Corp. These two organization supply 50% of all the emergency medical kit and emergency pharmaceuticals in the United States.

Dr. Don will review:

  • The Federal CDC Up-Dates.
  • The New Laws Regarding HIPPA Breach & The HIPPA Omnibus Rule.
  • The Mandates for O.S.H.A. HAZCOM Protocol.
  • New ACA (Obama Care) E-Mail Security Requierments.

Tuition $45.00 for all attendees and includes a light breakfast and 2 CERP/PACE credits in continuing education. Membership to the national organization (AADOM) is available along with AADOM Fellowship Credits.

Registration starts at 9:00am with continental breakfast.

Lecture is from 9:30am-11:30am.

To register, call Asteto Dent Labs @ 973-763-1000

For more information, contact Linda Barba, Educational Coordinator @ 201-446-4265

The Magic of Management………………………………………………

Insights form the Mouse!

The Importance of Leadership to Quality Service Delivery

 Providing an outstanding customer service experience for our Guests is a foundational element of the Disney organization. The experiences, and more specifically, the resulting emotions from these experiences, are the reasons why Guests return to our parks, advocate on behalf of our brand, and even desire to work at Disney.

The impact of providing a truly exceptional customer service experience is a shining example of the ripple effect between service and leadership. However complete your overall service program is, your efforts will collapse if managers do not reinforce the right behaviors. All layers of leadership must support service and reinforce the right behaviors.

We commonly practice two successful techniques: To read the rest of this blog log onto:

This Week in Dentistry from the ADA:

ADA Plan to Help Dentists Adjust!

 image005    By Craig Palmer, ADA News staff writer

Research evaluating the state of the dental profession shows a lot is changing and will change in the coming years, but the ADA already has measures and programs in place to help dentists adapt and thrive in a new environment. An environmental scan of the dental care sector showed Americans are visiting the dentist less frequently and spending less money on their oral health. Dentistry has also recently experienced important structural changes that are unrelated to the economic downturn or slow recovery, and they’re ones that have been happening for years. The scan includes research from the ADA Health Policy Resources Center and Diringer and Associates, an independent consulting firm, and other experts asked to help the ADA Board of Trustees’ Strategic Planning Steering Committee develop a strategic plan for 2015-20, titled Members First 2020.

To read the rest of this blog, log onto:

November 10, 2013 - Posted by | Uncategorized

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