Cliff's Notes

The Business of Dentistry

“Shades of Grey can Rock Your Patient’s World!” & “What is CIMT?”

Cliff’s Notes for December 8, 2013

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210



The reason we do what we do, is so that we can to do what we want to do, when we want to do it!

It’s a tongue twister, but working as a team and making informed decisions, will get us there.




“It always seems impossible until it’s done.”

Nelson Mandela



This Week’s Feature on the Cliff’s Notes Channel

“Tab Temp Night Guard 3”

Over 170 Dental Videos

Click on the Play List!

In This Week’s Issue

  • The Root of It Commentary:

Shades of Grey Can Rock Your Patient’s World!

  • Product Review:

Pola Office+ In-Office Teeth Whitening !

  • The Office Manager Blog:

The Most Popular Blog Posts for 2013!

  • American Association of Dental Office Managers:

It’s Time For M.A.D.O.M. – Metropolitan Association of Dental Office Managers

  • Dentistry Beyond the Mouth:

What is CIMT?

  • The Disney Magic of Management:

Insights from the Mouse…

To Attract Top Talent, Be Intentional!

  • This Week from the ADA:

EHRs provide long-term savings, convenience!

  • The Henry Schein Outlet Store:

Densfill Densheat III Complete System!

  • Life is not all about Dentistry:

The Root of It Commentary…………………………………………

image001  Shades of Grey Can Rock Your Patient’s World!

 What color patient bibs and tray covers do you use? What color are the walls and ceiling in your operatory? What color is your patient chair and operator stools? Most of my clients use blue or lavender because they are trendy colors and ad softness to the immediate environment.  However, do you understand the effects of ambient light?

Ambient light is affected by reflection off colored surfaces. About 15 years ago The Belmont Corp introduced the first color correct light for the dental industry. The Clesta Light was amazing when I first saw it. I was handed a brown colored plate and asked to take it outside, when I did the natural sunlight changed it to purple. Back inside the showroom the plate turned back to brown until held directly under the Clesta Light when again it looked purple. Today, all quality dental overhead lights are daylight correct, BUT, you still have reflection off colored surfaces that change the light wave pattern.

If you are using blue patient bibs, the ambient reflection will affect your shade matching ability. There will be a slight blue tint in the lighting and that even a shade matching light will detect. That may cause an off color reaction when the patient moves into different light settings throughout their daily routines.

So, what is the solution? A lifetime in dentistry has taught me to look back at some old time remedies, shades of grey! Grey (silver grey as they are referred to) patient bibs, tray covers, cups, neutral colors like beige (not brown) will not affect the daylight performance of that expensive overhead light you bought. Neutral colors will also reduce your eye strain and help relieve day end fatigue. Remember, shades of grey can be a simple change that can enhance your restorative procedures.

For further discussion, questions or concerns, please feel free to contact me at any time @ 201-321-7494 or e-mail

Product Review – Pola Office +……………………………………

Said to be the world’s fastest in-office tooth whitening system, Pola Office+ by SDI reportedly requires less than 30 minutes of treatment time.

Since it doesn’t require light activation, the system can be used with or without a bleaching light as any heat emitting curing light can be used.  Plus, the neutral pH bleaching and built-in desensitizer of Pola Office+ is said to offer maximum comfort during and after treatment, resulting in lower sensitivity and less patient discomfort.

Equipped with a dual barrel syringe system capable of reaching tight spots, the whitener doesn’t require mixing trays as it mixes as it’s applied to guarantee a blend of activated gel.

No bleaching light required

Pola Office+ can be used with or without a bleaching light, as it does not require activation. While a light is not necessary, you certainly can use a bleaching light or a standard heat emitting curing light to accelerate the bleaching process and impress your patients.

Maximum comfort

The neutral pH of Pola Office+ ensures maximum comfort during and after treatment. The shorter treatment time results in less patient discomfort and lower sensitivity.

Built-in desensitizer

No separate desensitizer is required. Pola Office+ has unique built-in desensitizing properties that inhibit post-operative sensitivity. Potassium nitrate, the key pain-reducing ingredient, penetrates the nerve endings by blocking transmission of sensitive nerve impulses to provide a calming effect.
Simple delivery

No mixing is required. The dual barrel syringe system mixes as you apply the gel directly to the tooth. This ensures a consistent blend of freshly activated gel. The freshly activated gel maximizes the whitening effect. The fine applicator tip allows easy application, especially in tight spots.
Just one thin layer

A thin layer of gel is all that is required. Use the tip to spread the gel ensuring all tooth surfaces are covered. The sticky gel formula adheres firmly to tooth surfaces maximising the bleaching effect.

For more information about Pola Office+, or to place an order, call Cliff @ 201-321-7494

Dentistry Beyond the Mouth……………………………………….

Ad-Photo-7486-1   What is CIMT?

 A new game-changing study published in the Journal of the American Heart Association showed that when we address clinical views of gum disease plus bacteria and microbial approach, we can slow down and the progression of blockage in the carotid artery. This is big news for both the medical and dental communities, so let’s break it down:

First of all, what is CIMT?


CIMT stands for Carotid Intima‐Media Thickness, or the thickness of the inner layers of the arterial wall. The thickness of the carotid artery is important because thickening of the carotid artery is almost 100% associated with thickening of the arteries around the heart. This means we can easily look at your neck with an ultrasound and get a pretty accurate glimpse of your heart health. To put it simply, you’re on the fast track to a heart attack if you have an elevated CIMT.

With that in mind, do you see the significance of this latest study? If addressing periodontal disease slows the progression of thickening of the carotid artery, and the carotid artery almost always mirrors the thickness of the arteries around the heart, research is yet again showing that oral care is good for the heart!

For more information log onto:

The Office Manager Blog:……………………………………………

image001  The Most Popular Blog Posts for 2013?

If you are new to my blog I wanted to give you a good place to start and if you have been a loyal reader of mine since the beginning here are your favorites.  As I conclude my second full year writing the Dentrix Office Manager Blog, this is a year-end wrap-up of the Top 10 most read blogs since I began writing in this space. Here are the topics that you, my loyal readers, have read the most, along with snippets of each blog.

To read the rest of Dayna’s blog, log onto:

Tips from the AADOM………………………………………………..

image004  Virtual Study Club for Dental Office Managers.

 Virtual Study Club for Dental Office Managers.

 Registration is now open!

Join AADOM again as we offer the best in practice management educations. This Advanced Track offers everything you need to continue to excel as a dental office manager. Virtual Study Club open to AADOM members only. New season starts Jan.14!
BONUS: Virtual Study Club students also receive special pricing to the 2014 Annual Dental Managers Conference. Register today!

Meet the AADOM Team: Log onto:

Metropolitan Association of Dental Office Managers – 12/13/2013

The Metropolitan Association of Dental Office Managers (M.A.D.O.M.) will be holding their first meeting on Friday morning December 13, 2013 @

Vizstara Dental Educational Center

Hyundai Building

300 Sylvan Ave.  (3rd Floor)

Englewood Cliffs, NJ.

All team members (Drs. Included) are welcome.

The Topic will be: “Regulatory Compliance 2014” presented by Dr. Donald Cohen. Dr. Don, as he is nationally known, is the CEO of the Health Compliance Team and Director of Regulatory Compliance for Banyan Health Corp. & Health First Corp. These two organization supply 50% of all the emergency medical kit and emergency pharmaceuticals in the United States.

Dr. Don will review:

  • The Federal CDC Up-Dares.
  • The New Laws Regarding HIPPA Breach & The HIPPA Omnibus Rule.
  • The Mandates for O.S.H.A. Protocol Including Radiological Monitoring.
  • New ACA (Obama Care) E-Mail Security Requierments.

Tuition $45.00 for all attendees and includes a light breakfast and 2 CERP/PACE credits in continuing education. Membership to the national organization (AADOM) is available along with AADOM Fellowship Credits.

Registration starts at 9:00am with continental breakfast.

Lecture is from 9:30am-11:30am.

To register, call Asteto Dent Labs @ 973-763-1000

For more information, contact Linda Barba, Educational Coordinator @ 201-446-4265

The Magic of Management………………………………………….

To Attract Top Talent, Be Intentional!

December 3, 2013 by Bruce Jones, Programming Director, Disney Institute

In a survey of over 2,000 job seekers conducted by Monster, three quarters said that they regularly see jargon or acronyms in job postings, and more than half (57%) say that this puts them off from applying for a job.

There are a number of things that must be done right in the beginning of the hiring process because they cannot be repaired later on. One of the biggest mistakes organizations make is a far too casual approach to the recruiting process. For example, job descriptions have so many clichés and jargon words (bottleneck, laser-focused, granularization, etc.) that it becomes difficult for applicants to understand the scope of the work they will be asked to perform. Ultimately, these organizations risk turning away the applicant and the opportunity to recruit top talent.

At Disney, we believe that each applicant comes to us with preexisting skills and behaviors — some that match our requirements and some that do not. These skills and behaviors will vary based on the values of every organization; however, there are certain things that can be done to increase the likelihood of hiring people with a propensity to be great.

To read the rest of The Disney Institute Blog, log onto:

This Week in Dentistry from the ADA:………………………….

image005  EHRs provide long-term savings, convenience!

         December 3, 2013 ADA News staff

As technology advances and government regulations continue to encourage, or even push, the use of electronic health records, electronic forms are becoming standard in dental and medical practices.

While there can be high up-front costs for incorporating an electronic health records system, the investment can provide tremendous savings over the long run, said Brett Lindstrom, director of The Dental Record, the only ADA Business Resources-endorsed EHR provider.

“An office using paper records will pay approximately $4.50 per complete chart. With 20 new patients each month, that’s over $1,000 annually on new patient charts alone, and that doesn’t include the cost of forms for returning patients,” he said. For offices that scan paperwork, treating 2,500 patients annually would result in spending $2,000 every year just for the staff time of scanning forms

To read the rest of this article, Log onto:

Henry Schein Outlet Center – Overstock – Reconditioned – Demo…………

For the Special of the Week or More Outlet Store Offers, Call Cliff @ 201-321-7494

Dentsply Maillerfer
Condition: Reconditioned
Part Number: 222-0522-R
Manufacturer Part Number: DENSHEATIIIS
Catalog Price: $749.99  Outlet Price: $379.00

Warranty: 1-Year

Life is not all about Dentistry…………

From Me to You, Enjoy!

Billy Joel “Piano Man”

Bill Cosby- Dentists

Don’t miss one day of your family growing up. Don’t let life get in the way, because when today is gone you can never get it back. It is important to find the balance.

“The only rock I know that stays steady, the only institution I know that works, is the family.”

Lee Iacocca

December 8, 2013 - Posted by | Uncategorized

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: