Cliff's Notes

The Business of Dentistry

“Stupid is Stupid Does” & “CaviVu by Dexis”

Cliff’s Notes for March 9, 2014

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210

E-mail: cliff.marsh@henryschein.com

http://www.cliffsnotesblog.me

 http://www.youtube.com/cliffmarsh100

0816090617cliffpick

The reason we do what we do, is so that we can to do what we want to do, when we want to do it!

It’s a tongue twister, but working as a team and making informed decisions, will get us there.

 

 

“When I was 5 years old my mother told me that the key to life was to be happy. When I was in Grade School they asked me to write down what I wanted to be when I grew up, I said happy. They said I didn’t understand the assignment, I told them they didn’t understand life.”

John Lennon

 

 

This Week’s Feature on the Cliff’s Notes Channel

“Dental Products Report Evaluates

identifi by Dental EZ”

Over 185 Dental Videos

http://www.youtube.com/cliffmarsh100

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In This Week’s Issue

  • The Root of It Commentary: Stupid is Stupid Does!
  • Product Review: CaviVu by Dexis
  • The Dentrix Office Manager Blog: Treatment Plan Estimates . . . Personal and Efficient!
  • American Association of Dental Office Managers:  April 4, 2014!
  • Dentistry Beyond the Mouth:  Oral Cancer!
  • The Disney Magic of Management: Insights from the Mouse! Forget About Productivity!
  • This Week in Dentistry: Hear Comes the Feds!
  • The Henry Schein Outlet Store: Midmark Sterilizer Over Stock!

The Root of It Commentary………………………………………………………………………………………………………

image001  Stupid is Stupid Does!

 Forest Gump repeated some great quotes that “Mama said” but to be honest, I never met anyone that was stupid. Foolish, ill-mannered and un-informed, maybe, but not stupid. My client base spent a lot of years in school and to get the title of Doctor, does require quite a bit of intelligence, discipline and sacrifice.

Un-informed is the word I would rather use for those clients that continue to struggle and take more note in what their counterparts are doing rather than what they are doing. All too often we get consumed with today’s issues that continually fall on our desks. Today is gone, tomorrow is already here, and the day after is destined. What about next week? We are now at the beginning of March and thank God (or whatever power you feel rules nature) spring is on the way. Now, let’s think, what does spring bring along with it? It’s the re-birth of life and the desire for self-indulgence. Maybe it’s time to start thinking about marketing the small side of cosmetic dentistry.

Market the season! We are coming into the season of School Proms, Weddings, Graduations, and Spring Breaks. Your patient’s are thinking about and starting to plan their summer, and after the long winter we have had, the human desire is greater than ever for the great outdoors.   This is a perfect time to start the simple low cost offering that bring patient to the chair. Now is the season for shaping-up, tanning and a bright white smile.

Cosmetic dentistry is on a comeback and for your practice to benefit you need to engage all the marketing tools available and target your audience. Internal marketing is the least expensive and the most cost effective. By utilizing formats like Demand Force, Smile Reminders or one of the other automated patient contact systems; you can stay on your patient’s radar screen.

The budget for a marketing program should be about 5% of your last year collection. As an example: If you collected $500,000.00 during 2013, your marketing budget should be around $25,000.00. That equates to a little over $2000.00 per month that is anticipated for all marketing cost. Now the only remaining question is, what form of marketing will give you the biggest ROI?

Product Review – CaviVu ……………………………………………………………………………………………………………

CariVu embodies a modern version of trans-illumination technology that has been evolving for over a decade and has been shown, in some cases, to both find lesions earlier than with X-ray, as well as represent the lesion’s structure very accurately. Also, design improvements have led to a product where the light source and other electronics needed for image capture are housed sleekly in a light-weight handpiece that can interact with the DEXIS software.

The system also utilizes flexible, autoclavable tips. This improved usability speaks to the hallmarks of DEXIS imaging solutions of ease-of-use and patient comfort. This new system employs near-infrared light which, in images, turns the natural tooth transparent and the caries dark similar to radiographs, and thus, in a view that is familiar to clinicians.

Not only are CariVu images easy to read and understand, they are captured and stored with the patient’s other images. Since all intra-oral X-rays, camera and CariVu images for the select tooth appear side-by-side, the clinician can quickly compare them to make a diagnosis and decide on a course of treatment. These images can be shared with patients so that they may better understand the need for preventive or restorative care.

The technology behind CariVu offers an advantage in diagnosis of caries over systems that rely on fluorescence reactions which is typically denoted by colors or numeric values. In laboratory testing on the comparison of these two technologies, this new trans-illumination device showed that the view of the lesions on the images correlated well with their actual physical conditions.

Thus, with CariVu, the dentist gains a more accurate view of the actual carious lesion’s shape and size, not just an indication of the presence of decay.

For more information, log onto: http://hu-friedyperformance.com/home/ims-office-setup-tools/

Dentistry Beyond the Mouth……………………………………………………………………………………………………….

Oral Cancer Early Detection, it’s Your Obligation!

Before we ask you to join with us in our efforts to overcome oral cancer, we would like you to think for a moment about non-profit foundations in general. Why do foundations like ours exist? There are many reasons, but primarily they come into being because a particular need is not being met adequately through any other means. They exist to increase awareness of that need or problem, drawing public, professional, and governmental attention to its unique situation. Foundations then apply that public awareness to effect change. Worthy endeavors in the form of non-profit foundations abound. Those that seek to protect our environment, that help shed light and elucidate diseases and chronic conditions that burden lives, others that champion social causes, or lift the human spirit. All worthy in their own right. Our government cannot allocate the resources to every worthy cause which exists. Professional associations in the arts, sciences, medicine, education, etc. also cannot meet the demands of every need, even within the more finely tuned scope of their efforts. Foundations attempt to fill these voids, and their efforts and contributions have been profound. They have protected endangered species, preserved habitats and wilderness, championed the rebirth of inner cities and provided opportunities for the under served and the less privileged of the worlds populations. They have fed the hungry and moved governments to change. Cures for disease and important medical research are furthered by their involvement, and they have enriched lives with exposure to arts. – See more at:

http://oralcancerfoundation.org/support-ocf/membership.php#sthash.3Y7Qb12X.dpuf

The Office Manager Blog:……………………………………………………………………………………………………………

image001Treatment Plan Estimates . . . personal and efficient

When I am working with an office, I love to customize things in Dentrix to make it personal for the office and the patient experience, but I am also a stickler for efficiency. If you have read any of my blogs about using templates, you know what I am talking about. Well, the same goes for when we are printing a patient’s treatment plan estimate. I want it to be customized, but efficient for the front desk. You can create customized print options and save these options when you are generating a patient treatment plan estimate. Below is a screen shot of the print page and a description of all the options from which you have to choose.

To read the rest od Dayna’s Blog, log onto:

http://thedentrixofficemanager.blogspot.com/

Tips from the AADOM……………………………………………………………………………………………………………….

image004  Metropolitan Association of Dental Office Managers!

Next meeting – Friday, April 4, 2014, / 9:30 AM-12:30 PM

Topics: “Managing the PPO’s” & “Receivables & Collections”.

Vizstara Professional, 300 Sylvan Ave., Englewood Cliffs, NJ

$65.00 / attendee ($45.00 for additional team members)

Includes breakfast & 3 CE’s

To register, call: Asteto Dent Lab @ 973-763-1000

AADOM’s Virtual Study Club. To view the full schedule, log onto:

https://secure.confertel.net/tsregister.asp?program=AADOM2014

The Magic of Management…………………………………………………………………………………………………………..

In-Sight from the Mouse!  Forget About Productivity!

February 20, 2014 by Bruce Jones, Programming Director, Disney Institute

Organizations and individuals are always searching for ways to increase productivity. With a finite number of working hours in the day, some organizations seem stuck on the number of tasks that can be accomplished.

What is the best way to increase productivity? It may just be to forget about productivity. In the below video, Austin Brock from Disney Institute explains why productivity, in and of itself, should not be the goal:

As Austin shares, “Stop looking at productivity and start looking at employee engagement.” How does employee engagement translate into increased productivity?

At Disney Institute, we have examined the importance of engaging employees at an emotional level by demonstrating genuine care. We have seen that the extent to which an organization genuinely cares for its people translates into the amount of discretionary effort employees invest in their work. Increased Employee Engagement = Increased Productivity.

Here are three ways to increase employee engagement at your organization:

To read more and see the video, log onto:

http://disneyinstitute.com/blog/2014/02/the-secret-to-increasing-productivity-forget-about-it/243

This Week Dentistry: ………………………………………………………………………………………………………………….

image005   HIPAA-covered dental practices

Breach notification forms available online

February 28, 2014 By Craig Palmer, ADA News staff

Washington—HIPAA-covered dental practices and other health care entities must report breaches of protected health information to the U.S. Office for Civil Rights under the federal breach notification rule. Reporting deadlines vary for breaches involving fewer or more than 500 individuals.

For breaches involving fewer than 500 individuals, a HIPAA-covered dental practice must provide notice of such breaches to the OCR within 60 days of the end of the calendar year in which the breaches were discovered. March 1, 2014, is the deadline for reporting breaches discovered in 2013. If a breach affects 500 or more individuals notification is required “without unreasonable delay and in no case later than 60 calendar days after discovery of a breach.”

The Health Insurance Portability and Accountability Act breach notification rule requires HIPAA covered entities and their business associates to provide notification following a breach of unsecured protected health information. Similar breach notification provisions implemented and enforced by the Federal Trade Commission apply to vendors of personal health records and their third party service providers under the separate 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act.

The OCR, a Department of Health and Human Services agency, enforces HIPAA privacy and security rules and investigates health information privacy complaints. Notice of a breach must be submitted electronically at http://ocrnotifications.hhs.gov by completing all information required on the form. A separate form must be completed for every breach.

To read this article, Log onto:  http://www.ada.org/news/9681.aspx  

Henry Schein Outlet Center…………………………………………………………………………………………………………

Overstock – Reconditioned – Demo

For the Special of the Week or More Outlet Store Offers, Call Cliff @ 201-321-7494

Midmark M3 ULTRAFAST 115V
Condition: Overstock
Part Number: 386-3052-N  Manufacturer Part Number: M3-001
Catalog Price: $5,279.99  Outlet Price: $3,499.00

Warranty: 1-Year

The Midmark M3 Ultrafast Automatic Sterilizer is everything you need in an autoclave. Sterilize unwrapped instruments and handpieces in just 6 minutes and pouched instruments in just over 10, with the touch of a button. The M3 is the simple, intelligent and fast choice for your sterilization needs, featuring:

* One-step loading

* Push-button cycle selection

* Automatic-opening door

* Intelligent features monitor water levels for worry-free operation

* Dries instruments in as quickly as 25 minutes

*Top fill for convenient access to water reservoir

* Front reservoir drain with on-board drain tube storage

* Condensate tank with quick release lid, convenient carrying handle and water level sensor.

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March 10, 2014 - Posted by | Uncategorized

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