Cliff's Notes

The Business of Dentistry

The Un-Seen Deadly Liability

Cliff’s Notes for May 11, 2014

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210

E-mail: cliff.marsh@henryschein.com

http://www.cliffsnotesblog.me

http://www.youtube.com/cliffmarsh100

0816090617cliffpick

The reason we do what we do, is so that we can to do what we want to do, when we want to do it!

It’s a tongue twister, but working as a team and making informed decisions, will get us there.

 

If evolution really works, how come mothers only have two hands?”

Milton Berle

 

This Week’s Feature on the Cliff’s Notes Channel

“An Implant Pick-Up Method”

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Over 190 Dental Videos

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In This Week’s Issue

 

  • The Root of It Commentary: The Un-Seen Deadly Liability!
  • Product Review: Advance CAM-USB Direct!
  • Metropolitan Association of Dental Office Managers: Join the First North Jersey Dentrix/EZDental Forum – June 13th!
  • Dentistry Beyond the Mouth: My View, Take Time to Listen!
  • The Disney Magic of Management: Insights from the Mouse!Want Greater Employee Engagement…Be, “of the people.”!
  • This Week in Dentistry: Land’s End Teaches Dentists about “Branding”!
  • The Henry Schein Outlet Store: Midmark Unit Mt. Light!

The Root of It Commentary………………………………………………………………………………..

image001The Un-Seen Deadly Liability!

There are many liabilities you face when running a business and a dental practice is a business. Employees are not liabilities, they are investments. Sometimes they are good investments and sometimes not so good, but they are not liabilities. Outside of clinical liabilities that arise every now and then, where are the un-seen dangers?

Let’s start with contractors and suppliers. When contracting a plumber, electrician, service tech or anyone that preforms a service in your office, make sure they are licensed and insured. You need to receive a written invoice and your payment needs to be made to a company. If you make the check out to an individual, you will need to supply an IRS form #1099. Also, if anyone gets injured due to faulty contracting, you have no defense, the work was done by an un-licensed individual and that makes it your fault.

Second are your suppliers. Office supplies are often ordered on line or from a catalog. If the supplier does not collect tax sales tax for your state, you are responsible for the “USE Tax”. By law you are required to send the appropriate tax to the state along with your estimated quarterly tax. That also holds true for clinical supplies, however, every state has a different idea of what items are taxable. It is best to consult your tax advisor for more details. The interest and penalties can be very big.

Now let’s look at your clinical supplies. Aside from the Use Tax liability, the key factor here is to only purchase products from one of the manufacturers authorized distributors or directly from the manufacturer. This is healthcare and you need to be concerned with what you are putting into a patient’s body. The lure of a low price is “consumer mentality” not a business strategy. I have always followed a simple rule, if an item is so much cheaper than an already discounted price, then there must by a reason. Is the Dentsply composite you are using really made by Dentsply? If there is a failure with the product’s integrity and it was not obtained through the manufacturer’s authorized supply chain, the manufacturer will not defend you in court and will walk free leaving you with all the liability. Take a look at the following articles and consult with your legal or insurance advisor

http://www.leagle.com/decision/In%20FDCO%2020130314724

http://www.aacd.com/index.php?module=cms&page=1468

http://www.yourdentistryguide.com/gray-market/

http://www.dentaljugaad.com/blogs/183/941/the-dangers-of-purchasing-counte

Please feel free to contact me at any time with any questions or concerns.

Product Review – Advance CAM…………………………………………………………………………

USB Direct System —- $600.00!

Specifications:

  • Imager Sony 1/4″ CCD
  • Resolution 640 X 480
  • Frame Rate 30 fps max
  • Capture Interface TWAIN
  • Light Source 6 White LEDs
  • PC Connection USB 2.0 port
  • Power USB 5V DC

System Requirements:

  • Intel Pentium 4 1.5 GHZ or higher
  • 512 MB RAM or higher
  • Windows XP or higher
  • USB 2.0 port

For more information, log onto: http://hu-friedyperformance.com/home/ims-office-setup-tools/

Dentistry Beyond the Mouth……………………………………………………………………………..

My View: Taking the time to listen!

by Dr. Quarnstrom – Bill came to the office for his six-month recall appointment. He had recently retired and lost his dental insurance. He has been a patient for about 20 years. We chatted for a few minutes about his retirement and his concern over the cost of his continued care in the future. I mentioned that as a veteran he was eligible to get his dentistry done at the Veteran’s Administration hospital three blocks away.

He said, “I will come here until you retire. You don’t remember me, do you?” I said, “I am sorry to say I don’t, but what I am forgetting?”

The veteran told me this story. “About 10 years ago, I was at work. I operate cranes and sit about 100 feet above ground in the control cab. It was a windy day and the cab was swaying and bouncing. The loads were close to impossible to control. I had only had about two hours of sleep the night before due to the recurrent nightmares I have reliving my Vietnam combat experiences. These memories had prevented me from getting a good night’s sleep for weeks.

“I told my boss I had a dental appointment. I had chipped a tooth a couple of days ago and I needed to get off the tower. Your office got me in that afternoon. I told you that I thought I might be going crazy. I went on to tell you about my ongoing hallucinations reliving my Vietnam experiences. At the time, I really thought I was losing it. The small tooth chip was the least of my problems.

“You just sat there and listened to me. Then you told me you would be concerned if I did not have nightmares considering the amount of close combat I had lived through. You got on the phone and made an appointment for me with the post traumatic stress disorder clinic at the VA hospital. You encouraged me to go see them because of a doctor from the PTSD program at the VA who had spoken to your Rotary Club. You really connected with me that day, partially because you had been in Vietnam too. I will come here until the day you close your doors.”

To read the rest of this story, log onto: http://www.ada.org/en/publications/ada-news/viewpoint/my-view/2014/may/taking-the-time-to-listen

The Office Manager Blog:…………………………………………………………………………………..

image001

Success with your dental software implementation and training!

Dental Software Advisor’s podcast series focuses on software technology topics relevant to dental users. In this interview with Dayna Johnson of Rae Dental Management, a longtime industry implementation and training expert, we have a frank discussion of software implementation ands how to build acceptance and increase rewards for using appropriate technology.

CLICK HERE TO LISTEN TO PODCAST

One of the key topics during software implementation is to identify fears around software implementation and work to figure out what can be shifted to improve efficiency and reduce frustration. Solutions come from incorporating many different strategies.

For any dental practice implementing new technology, this discussion will cover common issues, frequent mistakes, and how to make the process easier and more complete. Efficiency, consistency and protection are the mantra Dayna Johnson uses for successful software implementations.

To read the rest of Dayna’s Blog, log onto:

http://thedentrixofficemanager.blogspot.com/

Tips from MADOM……………………………………………………………………………………………

image004  Metropolitan Association of Dental Office Managers!

Friday morning, June 13th, M.A.D.O.M. will be hosting the first North Jersey Dentrix/EZDental Forum @ Vizstara in Englewood Cliffs, NJ. Enjoy breakfast and introductions from 9:00 AM  to 9:45 AM and an incredibly informative session from 9:45 to 12:00 Noon. $49.00/person – $39.00 for additional team members. 2 Credits in continuing education.

The summer session is being hosted by Asteto Dent Lab on Sunday, July 27th. The day will start at 9:00 AM at the Weehawken Sheraton with a 2 part, 2 hour seminar on the Social Media and how to correctly analyze your production utilizing your software data. Then at 11:3, we’re boarding The Spirit of NJ for a Sunday morning brunch while sailing around The Hudson Harbor, returning to Weehawken at 2:00 PM, so stay tuned for more details.

To register for either event, call: Asteto Dent Lab @ 973-763-1000

AADOM Information:http://www.dentalmanagers.com/

The Magic of Management…………………………………………………………………………………

In-Sight from the Mouse!

Want Greater Employee Engagement…Be, “of the people.”!

by Bruce Jones, Programming Director, Disney Institute

“It’s a sad truth about the workplace: Just 30% of employees are actively committed to doing a good job. According to Gallup’s 2013 State of the American Workplace report, 50% of employees merely put their time in, while the remaining 20% act out their discontent in counterproductive ways, negatively influencing their coworkers, missing days on the job, and driving customers away through poor service. Gallup estimates that the 20% group alone costs the U.S. economy around half a trillion dollars each year.  What’s the reason for the widespread employee disengagement? According to Gallup, poor leadership is a key cause. “

This opportunity is expressed in a recent article in Harvard Business Review. We agree with the authors; it is important to focus on acts and activities.We have found that it is often easier to act oneself into new ways of thinking than to think oneself into new ways of acting. So, we will focus on one key action that we see deliver high levels of engagement at Disney.

To read more, log onto: http://disneyinstitute.com/blog/2014/04/want-greater-employee-engagementbe-of-the-people/261

This Week Dentistry: ……………………………………………………………………………………….

image005   Lands’ End offers tips to promote your dental practice: Increase visibility and reinforce your office’s brand to help build widespread recognition…

May 5, 2014, ADA News staff

Reinforcing your practice’s brand can help build trust, familiarity and widespread recognition of your dental practice in your community, according to Lands’ End, the apparel company endorsed by ADA Business Resources.

To help your practice increase visibility, here are some tips courtesy of Lands’ End:

• Network in your own backyard: Get to know your neighbors and the professionals in your own community. It’s important to be involved with your local Chamber of Commerce and be on the lookout for other business and professional organizations in your area. Many are geared to providing referrals these days.

• Wear your practice’s logo outside the practice: Offering your staff apparel with your practice’s logo helps everyone feel proud to work in your practice, and wearing the apparel in off hours helps reinforce that image. Create a work “uniform” that suits your professional image, and add a few styles you’d enjoy wearing after work. Take a walk at noon, pick up the kids at school, and chat with the delivery team. There are many “off duty” opportunities to increase your profile.

• Get involved in the community: Sponsor local events ranging from a youth group’s car wash fundraiser to the city’s annual charity race. You’ll meet a lot of people who may just become new patients.

To read the rest of this article, log onto: http://www.ada.org/en/publications/ada-news/2014-archive/may/lands-end-offers-tips-to-promote-your-dental-practice

Henry Schein Outlet Center……………………………………………………………………………….

Overstock – Reconditioned – Demo

For the Special of the Week or More Outlet Store Offers, Call Cliff @ 201-321-7494

Midmark OPERATING LIGHT CONSOLE MOUNT Condition: Demo Part Number: 386-3173-D – Manufacturer Part Number: 153585-001 Catalog Price: $2,610.00 – Special Price: $999.00

Warranty: 1-Year

  • Advanced Shadow Reduction
  • Upfront Touchpad Controls
  • 3 Axis of Rotation
  • Automatic On/Off Setting
  • Three Intensity Settings
  • Independent Composite Safe Setting Part No.153604CE
  • Integrated Voltage Regulator
  • 150W Halogen Bulb

 

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May 14, 2014 - Posted by | Uncategorized

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