Cliff's Notes

The Business of Dentistry

O.S.H.A. / HIPAA … It’s A Lot More Than Just Training!

You did your due diligence and the entire team has received their annual updated on OSHA & HIPAA and all is good in the world. Or is it?

Most dental offices that I walk into are not in compliance with federal regulations that are required by law. Sure, most have had OSHA updates for the team, but what about the facility? What about software? What about sign-in sheets?

Sign-In Sheets … I can’t tell you how many offices still use sign-in sheets. If you are exposing a patient’s first and last name in a public forum, you are in violation. If a patient’s information or name is visible on a chart or computer screen, you are in violation. These things are easy to fix but the biggest concern today may be your software.

Software … If you are using any of the popular email servers such as AOL or Yahoo, you may be in violation by not having your data encrypted. A number of specialty practices now supply encrypted portals for their referring offices to use. The recent outbreak in cyber invasion has put software and on-line security on the front page. This is an area that a dental office needs professional support and your brother-in-law’s 2nd cousin is not the answer. You need certified a IT group with a lot of resources. Your software security also needs to address your emails so you comply with the HIPAA Omnibus Rule.

The HIPAA Omnibus Rule … This requirement was an amendment to existing HIPAA regulations. It was added several years ago but not many dental offices adhere to it, know about it, or understand it. To sum it up, you are responsible for your patient’s personal information throughout the entire treatment process. You are required to insure HIPAA compliance form every professional or organization that comes in contact with the treatment plan. Specialists, labs, and insurance companies are all part of the part of the healthcare chain and you have a shared responsibility should any of their systems be breached. Your HIPAA liability is on the patient side of your business and the employee side is OSHA compliance.

OSHA Compliance … I have not found one dental office that is 100% OSHA compliant. Although it is almost impossible to fully comply, many of my clients don’t put forward enough effort to look good. OK, your team is trained but what about the facility? Do you have MSD sheets available at a moments notice? Do you have a chemical inventory list? Are all of your product labels filled out and correctly displayed? OSHA inspections can be requested by anyone. In dentistry the most common complaint comes from former employees and OSHA is obligated to investigate. The inspectors tend to understand the nature of the complaint and as long as you showing effort to comply they will work with you. However, if you are overly relaxed about compliance the fines can be big. The best defense is to have a complete office inspection along with team training. For an office inspection, free of charge, please contact me at any time.


July 9, 2017 Posted by | Uncategorized | Leave a comment

OMG! They Charge for Everything!

Yes they do and anyone that tells you different is either misleading you or is just wrong. It’s true that when you begin using an impression scanner you eliminate 90% of the costs of the materials and accessories but there are other expenses that kick in after the warranty period. Annual software support is the new “consumable” product and you need it!

Consumable Product … What exactly are consumable products? They are the things you use that need to be replaced. Prophy paste and impression materials are consumable products. Your handpiece is not, however, the replacement turbine is. When U.S. Defense contractors sell planes and tanks to the government, it’s the parts contract that yields the profits. Over a span of 10 years where have your individual patients spent the most chair time? Maybe hygiene? Hygiene is an on going consumable product. What’s happening in dentistry is that consumable clinical product is being replaced with technology. But, every action has an equal or opposite reaction.

The Reaction … Sticker shock is never fun. Unfortunately, most consumers don’t look at the whole picture when purchasing equipment or technology. They look at the sticker price and not the operational costs. Most new clinical technology requires technical support. After the warranty period there are annual contracts that provide on-line monitoring and live log-in assistance, these services are needed and have to be budgeted as on going operational expenses. The new technology and necessary software will reduce the amount of clinical materials you need to invest in, but it will not save you money (equal reaction) but it will allow you, if used correctly, to be more productive in all of your profit centers

The Profit Center … Have you recognized your profit centers? Do you understand your profit centers? Within any business there are multiple areas of revenue transfer.. Some those areas produce negative revenue but they help off-set their own operating costs by enabling other areas of positive revenue to be more productive. A marketing department is a perfect example. Although there will almost always be negative revenue, marketing can increase patient flow thus increasing production and revenue. So, how can the cost of annual software support add to your profit centers? It can’t, unless you engage the entire wheel.

The Wheel … Running a dental practice (health care business) is not easy. Every department within the organization needs to produce positive results and communicate seamlessly with the other departments. The front desk needs to have smooth communication with clinical, financial, and marketing departments. In some offices one person may be responsible for several departments making software and technical support critical in juggling everything effectively. In a large office where several team members are involved communication is even more important as is security. Consider your support as part of your insurance risk management program.

Risk Management … Protecting yourself and your business is a top priority. Take a look at the things that will shut you down and cause financial and emotional stress. These areas need to be protected and supported. What is your disaster recovery plan? Prevention should be part of it and technical support contracts are part of that.. It is all part of running a successful business in the 21st century.

June 20, 2017 Posted by | Uncategorized | Leave a comment

Contact Information

Please be advised. Due to family situation I will not be available for the next several days and will have limited access to my voice mail and email, however I will be checking in as often as possible. Please note the contact information below that can assist you in my absence. I should be available after Wednesday June 7th and can adjust any pricing or issues at that time. Thank you for your understanding.


Andrea Silberberg        1-800-707-5678 … prompt #1 … ext. 222-8858

Robin Reeman             1-631-454-3168

Equipment service                   1-800-645-6594

Emergency Equipment replacement … Dean Henry                 908-577-0484

Network or Technology issues … John Giarraputo           1-914-907-9665

June 1, 2017 Posted by | Uncategorized | Leave a comment

The Next Level -Your Dental Equipment & Your Desktop?

The technology train is going faster everyday so if you have not engaged with any of the new technology, it is a long road. You need to start walking down the field or plan on walking off. The next level is here.

As the advancements in technologies reach the dental industry, industry standards will need to change. One thing that will never change is the rising cost of “Down-Time” and the dramatic effect it can have on the dental office.

Down-Time … You have a full day booked or maybe just a few patients and the compressor won’t start. You call your favorite service tech and it takes them an hour to get there. Then they diagnose and hopefully fix the situation, but you had to reschedule the patients and lost the day. What did the down-time cost? What is it worth to never have that problem, because you know it’s going to happen at the worst time. Equipment manufacturers are addressing those concerns.

Equipment Manufacturers … Several of the large equipment manufacturers are incorporating software management into their products. Your compressor, vacuum, x-ray, sterilizer, and more will be monitored and warn you of needed maintenance and possible failure. Just like the warning lights on the dashboard of your car, by addressing the problem before it happens lets you control the down-time. When shopping new equipment it would be a good idea to add this to your list of questions.

The List of Questions … When shopping for new equipment in today’s dental market there are more things to think about than ever before. Everything you buy today must be able to adapt to tomorrows technologies. We have all heard the term open platform, the concept becomes more important every day. Think about the next 5 years and what you will need to incorporate new medicine. One thing that is always overlooked by most dental practices is the cost of operation after the warranty and promotional offers. The cost of software management and support need to be part of your annual budget. Just like your rent it will always be there and continually rise. The success of your practice will rely on the future integration of technology and your dental equipment so plan for the next level. It also matters where the equipment is purchased? Will that organization be able to service your needs in 5 years?

The Next Level … It all starts with quality practice management software. Add to that a quality office manager, not just a front desk, that becomes the systems monitor. If any of your equipment starts to malfunction or is due for servicing, warning windows will appear on designated screens. The data can also be transmitted to a quality service organization so that the technician knows what the problem is and is prepared with necessary parts. The next part of the equation is the IT person. This one is critical because dental related software is very complex. The guy at the gym is not a seasoned dental certified IT group. How about the next level of systems monitoring? It’s here, Tech Central can already monitor your network and provide 24 hour remote service. Soon they will be able to keep an eye on you compressor, vacuum, x-ray, and anything else that gets plugged in. That is where “Out-Sourcing” can save you a lot of money. I have a client that will do $1M Gross this year with 2 chairs. The office spends their time doing dentistry and not paperwork. This is all Next Level Dentistry. Control the costs of operation and spend time doing dentistry. I am always available to address your questions or concerns.


May 28, 2017 Posted by | Uncategorized | Leave a comment

The Audit … Get Ready Because It’s Coming!

Federal Tax Audits, State Tax Audits, Insurance Company Audits

Yes, they are all coming and they will be in real time. With changes in federal regulations and the Affordable Care Act more freedom is being given to the states to manage their own programs. With that, the government‘s plan to lower the federal tax rates will also lead to a reduction in federal aid to the states. The idea is to give the general population more money to spend and a greater say in how they spend it. That is a consumer driven economy. However, to maintain public services the federal and state governments will need capture lost revenue. With the technology now available, and years of electronic data random audits will be the new normal.

Lost Revenue … Hundreds of millions of dollars in uncollected sales tax revenue is lost through interstate retail commerce. Individual state laws do not apply to non-resident companies, states cannot force other states to comply with their laws, that’s where the feds come in. One of the responsibilities of the federal government is to regulate trade between the states. The lost revenue issue may be solved by creating a federal sales tax.

The Federal Tax Audit … Don’t think you are too small to be noticed. The feds understand investment so their time was spent on big organizations. Technology has redefined the term “BIG”. If your organization accepts payments through federal programs such as Medicare, you are on the radar screen. If patients claim your services as tax deductions you’re on the radar. If your cash deposits fluctuate beyond an average range you’re on the radar. Maybe it’s time for a self audit on record keeping, ask your tax advisor.

The Random State Audit … If you have never been through one, you can’t understand. I live in New jersey so I can’t comment on the other 49 states but I went through a NJ State audit and I got to tell you, it is not fun. One of my clients is dealing with it now so I thought it would be a good idea to spread the word of caution. The state asks to see everything and when you give them everything you have, they will ask for more. That’s when the fun starts, finding what you don’t have. You will need to prove every payable and receivable transaction. Everything needs to balance with back-up documentation and if you don’t have it, you pay. State tax laws are very specific and the local governments want every tax dollar due to them. However, taxable items in one state may not be taxable in another. As an example, NJ & NY classify taxable items completely different and the point you take possession is where the tax is collected. Ask your tax advisor about state tax compliance and reporting taxes not collected in both your receivable and payable departments. A $17.00 mistake cost my company $2500.00 in interest and penalties plus the accounting time.

Insurance Company Audits … If you do not participate with any insurance companies this will not effect you. However, if you do participate you are required to prove full regulatory compliance upon request. From OSHA to emergency medical equipment all state and federal regulation must be in place. It amazes me that so many dental offices don’t have an emergency O2 tank with an Ambubag and those that do haven’t checked the tank since they got it. You may want to review your insurance contracts for more details.

The Bottom Line … Benjamin Franklin said “a stich in time saves 9”. Preparation and accurate records are essential. Please feel free to contact me with any questions or concerns.


May 16, 2017 Posted by | Uncategorized | Leave a comment

Doing Things Right or Doing the Right Thing?

    From the Disney’s Talking Points .. Doing Things Right or Doing the Right Thing?       

Picture yourself staying at a Disney resort. You’ve just completed your weeklong stay and are checking out at the front desk, when the Cast Member looks you in the eye and says with a smile, “Thank you for being our Guest this week.” How does hearing the word, “Guest,” make you feel? Since the opening of Disneyland in 1955, Cast Members at Disney theme parks and resorts have referred to our visitors as Guests. Does it matter?

Although using the word Guest is not necessarily unique to our organization today, there are important reasons behind why we encourage our Cast Members to do so. It provides a framework for understanding how we should interact with people – actually treating our visitors as if they are guests in our own homes.

As we have previously shared in our book, Be Our Guest: “…words create images and corresponding assumptions in people’s minds. Take the word Guest. An unhappy Guest and an unhappy consumer create two very different images in an employee’s mind. Guests are welcome visitors, whom you host; consumers are statistics. If someone is your Guest, don’t you feel a greater obligation to ensure his or her happiness?” And, at Disney, happiness is the goal!

In fact, everything we do in terms of service design revolves around our guests and our common purpose—a simple statement that represents what we stand for and why we exist as an organization. This statement defines the expectations we have of ourselves as Cast Members and reads like this: “We create happiness by providing the finest in entertainment for people of all ages, everywhere.” Striving to create happiness allows us to begin forging life-long relationships with our Guests.

So, how can an organization ensure that its employees are able to actually deliver on the purpose? We now return to the question at the opening, “How does hearing the word, ‘Guest,’ make you feel?” You would probably agree that, in general, the words alone are not sufficient. The behaviors – the eye contact and sincere smile – also matter a great deal. In other words, we should consider our focus on “doing things right,” and “doing the right thing.”

“Doing-Things-Right” This is critical for efficient, high-quality, and consistent delivery of the desired Guest experience. One method commonly used is providing scripts. By scripting transactions, you can help to ensure that employees have the tools to “do things right.”

“Doing the Right Thing” On the other hand, providing a clear framework can help employees “do the right thing” on behalf of their Guests, rather than abdicate to the script alone or simply do what’s been done before. This unscripted approach empowers people to internalize and “own” the common purpose and then deliver the Guest-focused behaviors that bring that purpose to life. In past Talking Point posts, we’ve shared that the key to our success lies in a holistic approach. You must give people purpose, not just rules. Once employees understand and internalize the common purpose, they can choose to go that extra mile because they have a heart for service, turning “customer service” into “Guest service.”

Think about it: Are your employees able to “do the right thing” on behalf of your customers, or must they focus solely on “doing things right?”

May 7, 2017 Posted by | Uncategorized | Leave a comment

Marketing 101 … Packaging is 95% of the Sale!

When my oldest son was looking at colleges we attended a seminar on college admissions. The speaker was the Dean of Admissions at St. John’s University in New York and he talked about real world college marketing. One comment he made stuck with me, he said “when visiting the dorms you walk in the front door, when you leave go through the back, colleges never clean up around the back door. Also, ask for a few copies of the college news paper, they may not want to offer it because it may not fit “the package”.

My personal marketing GURU is Stu Leonard. His family started with a dairy farm and created the most unique food store in the north east. Stu Leonard once said “retail is detail & packaging is 95% of the sale. There is nothing special about Stu’s food, it is the way it is presented.

Packaging is 95% of the Sale … The average patient doesn’t know if you are a good dentist or a bad one. Remember the old joke “what do you call a dentist that finishes at the bottom of the class? Doctor!” They just know if they like you and your team. If they like you they trust you. Ask your team members if patients ever asked if you are a good dentist or when you leave the room they ask your assistant if they really need the work done. That brings us to “The Package”.

The Package … Everything your patient sees is part of the package. It starts with the name of your organization and goes though reappointing the patient. Let’s start with the name of your practice. I believe in using names that the local population can relate to, they are easy to remember. Piggyback off a popular name. I call my marketing program “Cliff’s Notes”, why do you think I do that? How your office physically appears to patients is a major factor. If it looks old patients think it’s old. Dental practices should up-date there office decor every 5 years and keep current with local style and colors. Team members should be color coordinated to look like a team, it makes a difference, and have name tags. Give your team a uniform allowance, talk to your accountant about the write-off, not only will you look like a team but you will feel like one and that “ORA” will effect your patients. Now we need to talk about the clinical package.

The Clinical Package … How old is your dental equipment? How old is your car? Your dental equipment is less expensive than your car. Your dental equipment pays for your car. Again, old will be thought of as old. Do you have video monitors in view of the patient? Can you display your digital images and pictures? Do you use your intraoral camera? Your patients see these things everywhere they go. Every retailer uses digital technology to market customers. What is you clinical WOW factor? Digital radiography is old news, everyone has it and the patient can’t relate to it, the sensors hurt. However, intraoral cameras and digital trans illumination really impress and initiates referrals if used correctly. Please feel free to contact me at any time with questions or concerns.

April 23, 2017 Posted by | Uncategorized | Leave a comment

Where Have All the Dentist’s Gone? “Enter The Millennial”

The cultural revolution of the 1960’s brought on many changes, that’s the first one I remember. Being at the back end of the baby boomer generation has given me the opportunity to see the future in the past. There is an old saying, History repeats its self and change is inevitable, but are all changes for the best? Are we forgetting how to think?

Last week I had the opportunity to sit in on a restorative update sponsored by Asteto Dent Labs with Dr. Stace Linde from Colorado. Dr. Linde lectures throughout the United States and after the program we had a chance to sit and talk. His observation were the same as our mutual friend Dr. Howard Glazer, where is the clinical advancement of the Millennial Dentist going?

The Millennial Dentist … This is something new and it will take 10-15 years to gauge the effect on dentistry. Several months ago over a fast lunch with Dr. Glazer, he noted that the average age of seminar attendees was getting older. Dr. Linde agreed with his observation and shared a few stories of his own. Millennial Dentists are getting more of their information on products and techniques through on-line chat rooms and are avoiding physically attending lectures. But, is this a good thing? Physical interaction with speakers and groups is essential to a better understanding of a subject. Hearing questions asked and seeing the response of the speaker, watching their body language, and interacting with other practitioners is quickly becoming a lost value. Millennials are so caught up in technology that I sometimes wonder how they will continue to provide quality customized medicine for their patient base.

Customized Medicine … Dentistry is a medicine that requires a unique approach to every patient. On-line forums, due to their format, can only provide case scenarios and solutions where as face to face group interaction raises questions and various solutions can be discussed and debated without distractions. At Dr. Linde’s restorative program there were questions asked that raised other questions steering the discussion into a different direction and then circled back. Every procedure is an action and for every action there is a reaction. Physical group interaction can give you a scope of reactions to a single procedure and you can’t put a value on that. Technology is a wonderful thing but it takes free thinking, discussion and debate to advance the diagnostics and techniques.

What Makes a Better Dentist … Professional athletes get better by watching, directly competing and communicating with athletes better than them. Healthcare professionals get better by interacting with clinicians that are more experienced than them. How many times have you heard a seminar participant ask a speaker about a unique case that would vary from the technique?

Life Gets in the Way … The demands on today’s healthcare professional take a lot of time away from family and friends. However, taking a few hours here and there to sit in on a quality subject may be very enlightening. Try it, you just may be energized.



April 16, 2017 Posted by | Uncategorized | Leave a comment

You’re Getting Sued & You Don’t Know Why? Risk Management?

It happens everyday. In the litigious society we live in protecting your practice and your family from the bad guys needs to be a priority. The great Vince Lombardi said “The Team with the Best Defense Wins”.

Throughout the 20 years I coached baseball I always told my team that they worked hard in practice, were good and that we would score runs, but we can’t let the other side score. Don’t let the run cross the plate (baseball terms) and we can never lose. The same goes for your business, prepare for the game and you won’t get burned, too bad.

I have the highest respect for attorneys and our legal process, however, sometimes the law overrides a defendant’s best intentions and good people get hurt. So what are your exposed liabilities? Do you know?

Healthcare Practice Liability … I could go on for hours telling stories of litigation and out-comes with patients, employees and business associates. Most of the stories end financially painful because proper documentation was not in place. The law is complicated and requires professional assistance. You wouldn’t suggest that an attorney work on their own teeth so what makes a dentist think they can develop a risk management program?

What Patient Risks Need to be Managed? … Do you have a written “Patient Bill of Rights” that is signed by the patient? Do you have a written “Office Policy” statement? What about procedure consent forms? How current are your medical history up-dates? Are you prepared to handle medical emergencies?

Medical Emergencies …. Yes, they do happen. As a matter of fact, let me give a shout-out to Dr. Dan (don’t want to give his last name) for saving the life of a Henry Schein service technician that collapsed in his parking lot just a few weeks ago. A structured plan and a good team went into action and did everything possible while waiting for EMS to arrive. Here is the question, is your team prepared and practiced in emergency response? Probably not, but it should be part of your risk management program.

Clinical Liability … This one you know well. A failed procedure, poor infection control protocol, improper emergency protocol. If a healthcare issue arises, for whatever reason, it’s your fault.

Employee Management … You are responsible for everything your team members do. Are you protected from your employees? Have you protected your “intellectual property”? Have you thought about it?

Risk Management … Every business, especially healthcare, must protect its self as best it can in as many arenas as possible. From medical emergencies to clinical liabilities to employee management, procedure and protocol must be established and maintained with consistency. Your best intentions may be useless in a court of law. Don’t be foolish, engaging with qualified professionals is the best insurance you can buy.



April 9, 2017 Posted by | Uncategorized | Leave a comment

Mr. Dentist, Meet Watson

Have you met Watson? He is your very near future so you should know who and what he is. He is not just a Jeopardy champion he is artificial intelligence and he is learning healthcare.

Watson or one of his siblings, will eventually design the crown you scan and send it to wherever you want, a mill or a lab. The end result will be nothing less than perfect. Watson will diagnose, treatment plan and pre-D on its own. Your medical counterparts are already utilizing Watson’s diagnostic options and to think that dentistry is not far behind is just sticking your head in the sand.

How far behind the curve are you? … When do you plan on jumping on the technology train? OK, you bought digital radiography, but how long did it take you to engage with the technology and what was the result? Now we are into all types of digital imaging that greatly increase diagnostic abilities and provide very predictable results. The train has left the station and if you will be practicing for more than 5 years it is important that you catch up. At the end of the day consider the value of your business and its curb appeal.

Where do you need to go? … You need to fit into the future healthcare network. Insurance companies will require more diagnostic information for pre-determination. They will require digital transmission to reduce their expenses and claim processing. Every business, big or small, looks for ways to reduce or control expenses, it’s part of doing business. However, doing business requires investment. Your first step should be to fully understand your practice, surprisingly most of today’s dental practitioners don’t.

Understanding Your Practice … What type of practice do you have? Is it restorative, hygiene or surgical based? Are you high volume or a private boutique? What ever it is you will need, at a minimum, to accommodate industry standards. Watson is only the first, there are more coming. Technology is fueling technology and a business today has to budget technology as an annual operating expense.

Make the plan, meet Watson … He is waiting to meet you. Please feel free to contact me at any time with questions or concerns.

March 26, 2017 Posted by | Uncategorized | Leave a comment