Cliff's Notes

The Business of Dentistry

“What Does it Feel Like To Save A Person’s Life?” & “A Product Review of BruxZir for Zirconia”

Cliff’s Notes for May 27, 2012

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210…..E-mail: cliff.marsh@henryschein.com

http://www.cliffsnotesblog.me

http://www.youtube.com/cliffmarsh100

The reason we do what we do, is so that we can to do what we want to do, when we want to do it!

It’s a tongue twister, but working as a team and making informed decisions, will get us there.

 

 

“Attitude is a little thing that makes a big difference.”

Winston Churchill

 

 

This Week’s Feature on the Cliff’s Notes Channel

“Watson! Healthcare’s Voice of the Future ”

+

Over 100 Dental Videos

http://www.youtube.com/cliffmarsh100

 

 

In This Week’s Issue

  • Dentrix Office Manager Blog – Tackling Continuing Care!
  • Product Review – BruxZir™ Adjustment and Polishing Set for Zirconia
  • The Henry Schein Outlet Store – Special of the Week!
  • “The Root of It” Commentary – What Does it Feel Like to Save a Person’s Life?
  • Attachment – Sleep Medicine, It’s Time to Get on the Train!


 

Tackling The Continuing Care Problem……………………………………………………..

This Week’s Dentrix Office Manager’s Blog by Dayna Johnson

The Dentrix practice management software has the most powerful Continuing Care system, ensuring that your patients are not falling through those pesky cracks or getting lost in the abyss. Your hygiene department is the lifeblood of the practice; if you don’t have a reliable system for managing when your patients are due for their regular checkups, then your office could be spinning its wheels when it comes to working from accurate lists. I have seen some pretty creative Continuing Care systems out there (and I am not saying that they don’t work), but I always work under the KISS methodology – Keep It Simple, Stupid. My recommendation is to use the Dentrix Continuing Care system the way it is intended to work and it will reward you with accurate and workable lists from which to call.

To read the rest of this blog, log onto:  http://thedentrixofficemanager.blogspot.com/

 

 

Product Review –BruxZir for Zirconia!…………………………………………………………………….

BruxZir™ Adjustment and Polishing Set #LS-7579

 

  BruxZir™ Adjustment and Polishing set developed by Dr. Michael DiTolla contains, (3) special Zir-Cut™ diamond shapes which help reduce the risk of chipping or creating micro fractures allowing you to smoothly adjust zirconia and (2) Zir-Cut Zirconia polishing cups to finish with a high polish shine.“The indications for monolithic, solid zirconia restorations like BruxZir continue to increase, and the Axis BruxZir Adjustment and Polishing Set make post-cementation adjustments quick and easy.”
Dr. Michael Ditolla
Director of Clinical Education
Glidewell laboratories 

BruxZir Set #LS-7579 – Order #228-1852 

The exclusive Z-Grit diamond and bonding technology prevents micro-fractures and helps the dentist and lab technician work efficiently with zirconia, ceramic, and all of today’s advanced materials. Its concentric design minimizes vibration for smooth cutting and finishing. Available in (9) friction grip and (5) handpiece shapes. Friction grip shapes are available in 5-packs; handpiece shapes are available individually.

For more information on Zir-Cut Technology, log onto:

http://www.axisdental.com/getdoc/ea6bdb1e-7d5f-4be2-a40b-099001ca2f7a/ZIR-CUT.aspx

 

 

The Henry Schein Outlet Store: Special of the Week!………………………………………………….

Outlet Store offers are limited in quantity and only available on a first come-first serve basis. The inventory is very fluid so it pays to check back frequently for new listings.

Log onto: http://www.henryschein.com/us-en/sites/outletcenter/

Whaledent COLTOLUX LED CURING LIGHT

Condition: Demo – Part Number: 888-2813-D / Manufacturer Part Number: C7970100115
Catalog Price: $499.99 – Outlet Price: $299.00 (Warranty: 1-Year)
 

The Coltolux LED from Coltène Whaledent combines a slim curing probe with high output in a cordless lightweight pen-style design. Heat sink technology reduces heat emission and eliminates the need for a fan. The dome-shaped lens minimizes light diffusion, and the LED light output matches the absorption spectrum of camphor quinone photoinitiators. Features include an audible signal every 10 seconds and automatic power-saving sleep mode after 20 seconds.

Dental Handpieces Dental Small Equipment Dental Equipment
Dental Laboratory Equipment Dental Burs  Endodontic Files andReamers
Sterilizers Medical Equipment  

Product Categories

OVERSTOCKED: New Products that are in the manufacturer’s original sealed package
SAVINGS UP TO 35%
DEMO MODEL: Open-box products that have had no clinical use
SAVINGS FROM 35% TO 50%
RECONDITIONED: Products in excellent condition, restored to the manufacturer’s specification
SAVINGS UP TO 80%

All products include comprehensive warranties backed by Henry Schein

 

 

“The Root of It” Commentary for Sunday May 27, 2012………………………………….

What Does it Feel Like to Save a Person’s Life?

Look back on your practice and ask yourself how many patients have developed life threatening or life ending illnesses? What are the early signs of those illnesses; could it have been high blood pressure or persistent hoarseness or maybe excessive fatigue? Now ask yourself how often the average person visits their medical doctor to explore the cause of these minor everyday abnormalities.

I’ll say it again and keep saying it, DENTISTRY IS THE FOREFRONT OF PREVENTIVE MEDICINE! It’s the tip of the sword and if you want to be considered a modern progressive healthcare professional, you better jump on board the train before it leaves you behind.

I am getting so tired of docs complaining that business is down and people don’t want to come in and have work done. Now, I don’t disagree that money is tight; however, maybe it’s time to start adding procedures that extend beyond the dentist’s traditional role, think logically outside the box. William Arthur Ward once said “The Pessimist complains about the wind, the optimist expects it to change, the realist adjusts the sails”. Maybe it’s time to add some new value to your services. Maybe it’s time to start actively looking for the pre-cursers to cancer, diabetes and heart conditions.

Every day there are real people with husbands, wives, kids, houses and pets that sit in your chair. Their systemic health is your responsibility and their medical insurance is there to help you do it. Utilize the tools!

The following was published just this past week by the University of Wisconsin Madison. Sleep Apnea Associated with Higher Mortality from Cancer – This falls into your world. To read this article log onto:

http://www.med.wisc.edu/news-events/news/sleep-apnea-associated-with-higher-mortality-from-cancer/37687 – your patients will!

For more information on incorporating Oral Systemic Health into your practice and increasing your value of services while raising your standard of care, please feel free to contact me at any time @ 201-321-7494 or cliff.marsh@henryschein.com.

Also, open the attachment to this report and get on the train, because the office down the street is already is.

 www.aaosh.org

Today is Sunday, May 27, 2012. This weekend please don’t forget all the men and women that stand on the wall every night while we sleep making sure that no one will harm us. They protect our freedom and liberties while sacrificing so much. When you pass them on the streets, in the Malls and air ports remember to say thank you.

Enjoy your family and please be safe.

Cliff Marsh

Henry Schein Dental

P.O. Box 663 / 45 Rt. 46 East, Suite 605

Pine Brook, NJ 07058

Cell: 201-321-7494

Fax: 201-262-2210

cliff.marsh@henryschein.com

http://http://www.cliffsnotesblog.me  

http://http://www.facebook.com/#!/profile.php?id=1644814090

http://http://www.linkedin.com/pub/cliff-marsh/11/447/44

The Cliff’s Notes Channel http://http://www.youtube.com/cliffmarsh100

May 27, 2012 Posted by | Uncategorized | Leave a comment

“The Response to the AHA Statement!” & “A Product Review of HyFlexCM Multi-Use Rotary Files” & “10 Tips for Building and Managing a Great Staff”

Cliff’s Notes for May 20, 2012

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210…..E-mail: cliff.marsh@henryschein.com

http://www.cliffsnotesblog.me

http://www.youtube.com/cliffmarsh100

The reason we do what we do, is so that we can to do what we want to do, when we want to do it!

It’s a tongue twister, but working as a team and making informed decisions, will get us there.

 

 

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

Charles Darwin

 

 

This Week’s Feature on the Cliff’s Notes Channel

“An Introduction to E4D Cad Cam Dentistry”

+

Over 100 Dental Videos

http://www.youtube.com/cliffmarsh100

 

 

In This Week’s Issue

  • A Formal Response to the American Heart Association’s Statement!
  • Product Review – HyFlexCM Multi-Use Rotary Endo File (Free Sample Offer)!
  • The Henry Schein Outlet Store – Special of the Week!
  • “The Root of It” Commentary – 10 Tips for Building & Managing a Great Staff!

 

 

AAOSH Response to AHA Scientific Statement………………………………………………

The Relationship between Periodontal Disease and Atherosclerotic Vascular Disease

The medical and dental scientific communities along with their industry stakeholders and the public media at large have been justifiably intrigued for many years by the proposed connections that exist between oral inflammation and the general health of the body. Specific to this interest is the alleged associations between periodontal disease and atherosclerotic vascular disease.

AAOSH is concerned that the headlines, public statements and media reports arising from the American Heart Association’s release of its Scientific Statement concerning the proposed connections between vascular disease and periodontal disease, misstate the actual findings and statements contained within the study itself.

Furthermore, the headlines and news coverage about the Scientific Statement have regrettably added confusion to these understandings within the medical‐dental scientific community, the media and within the public at large. While the actual reviews have not altogether disagreed with the major premise of the study’s conclusions (i.e. that there was no periodontal‐induced causation for vascular disease), many headlines (such as found on the American Dental Association’s newsroom website1) are in our view misleading and potentially damaging, especially with audiences who would miss or disregard the finer points and conclusions of the study itself.

To read the rest of this article, log onto: www.aaosh.org

Dr. Dan Sindelar responds to the AHA statement about Periodontal Disease & Heart Disease. AAOSH.TV http://aaosh.tv/?p=472

 

 

Product Review – HyFlexCM Multi-Use Rotary Endo File!…………………………………………

 When was the last time a manufacturer claimed that a rotary endo file was recommended for multiple use? File separation is mostly caused by metal fatigue and all manufacturers will only state that the instruments are designed for “single use”. Heat sterilization (autoclave) degrades the molecular structure of the metal and greatly reduce the sharpness of all cutting instruments including rotary files. Reduced metal strength and dull cutting edges = separation & aggravation.

Several years ago Coltene Whaledent introduced a Niti files that has controlled memory and is designed to return to its original shape by being heat sterilized. Eventually the file will wear out and that point is identified when it will not straighten out after sterilization. That gives the user the ability to recognize metal fatigue.

Now let’s talk about PRICE! The HyFlexCM is priced to be extremely competitive with Tulsa, Brassler, Sybron, or any brand you may be currently using. Plus, the multi-use ability will reduce your inventory cost. 

To get a free sample (6 Pack – $60.00 Retail Value) of the HyFlexCM so that you can see the difference, log onto: http://www.hyflexcm.com/sample.html

  • HyFlex® CM™ NiTi files with Controlled Memory are up to 300% more resistant to cyclical fatigue compared to other NiTi files* which substantially helps reducing the incidence of file separation.

Click here to view the graphic at a larger scale.

  • No rebound + Extreme flexibility = Superior canal tracking:

HyFlex® CM™ NiTi files have been manufactured utilizing a unique process that controls the material’s memory, making the files extremely flexible but without the shape memory of other NiTi files. This gives the file the ability to follow the anatomy of the canal very closely, reducing the risk of ledging, transportation or perforation. Click here to view the graphic at a larger scale.

  • Regains shape after sterilization = Multi-use:

The shape and strength of files with straightened spirals can be restored during autoclaving and reused. Files not returning to original shape should be discarded.
Click here to view the graphic at a larger scale.

  • Use your technique or use ours:

HyFlex® CM™ files can be used with crown-down, step-back or our recommended single length technique. Click here to view our step technique.

For more information or an in-office demonstration, call Cliff @ 201-321-7494 or e-mail cliff.marsh@henryschein.com.

 

 

The Henry Schein Outlet Store: Special of the Week!………………………………………………….

Outlet Store offers are limited in quantity and only available on a first come-first serve basis. The inventory is very fluid so it pays to check back frequently for new listings.

Log onto: http://www.henryschein.com/us-en/sites/outletcenter/

 Velscope Vx – Demo Unit #791-0012-D – $1699.00

(Catalog Price $2749.00) 1 Year Warranty.

   
Dental Handpieces Dental Small Equipment Dental Equipment
Dental Laboratory Equipment Dental Burs Endodontic Files andReamers
Sterilizers Medical Equipment  

Product Categories

OVERSTOCKED: New Products that are in the manufacturer’s original sealed package
SAVINGS UP TO 35%
DEMO MODEL: Open-box products that have had no clinical use
SAVINGS FROM 35% TO 50%
RECONDITIONED: Products in excellent condition, restored to the manufacturer’s specification
SAVINGS UP TO 80%

All products include comprehensive warranties backed by Henry Schein

 

 

“The Root of It” Commentary for Sunday May 20, 2012………………………………….

10 Tips for Building & Managing a Great Staff!

If you’ve gotten to the point where you’re hiring employees for your practice, give yourself a pat on the back. Now your challenge is finding the right employee and putting them to work in a way that will help propel your practice’s continued growth. 

1. Train Them

Many dentists have the deluded expectation that a new staff member should show up able to do their job. No matter how competent they are, they will require train up and integration time.

2. Create an Entrance Interview

Created some documents for new staff members to fill out right when they start about how they like to work, be rewarded, have meetings, etc. By having this written down it gives our whole team an understanding of how new team members might fit in and creates a better work culture.

3. Get a Good Project Management System

A Dental office manager can keep the big picture in their head, but staff need to have the details in front of them.

4. Teach Employees to Never Need a Manager

Teach and empower your staff by giving them parameters to help them do their job autonomously. A team member shouldn’t need a script; they must understand what makes a service valuable to a patient, and the many ways to point out those benefits.

5. Set a Quarterly Theme and Vision

The first year in business you may have just did business day to day. Even though you were doing awesome things, sometimes you may have gotten stuck in a groove because you weren’t shooting for a big goal. So start setting a quarterly theme for your practice. The theme goes into everything you do those three months, and everyone is focused on making that goal a reality.

6. Open Door Policy

Employees (especially new ones) are bound to make more mistakes than necessary if they feel they can’t ask you questions or get your feedback. Make sure you are accessible and available as much as possible. Literally, keep your door open to give the impression that anyone can visit to bounce an idea or ask a question of you.

7. Culture Is King

Put your staff first, and they will take better care of your patients. As you are building your team, you must define what the inside of your practice is going to look like. Your internal brand ultimately dictates how the practice is represented on the outside. If you try to design the patient experience first, it will be forced and unnatural. Try to design the employee experience first.

8. Hire for the Ability to Get Stuff Done

A small practice cannot tolerate people who are lazy, procrastinate or are unable to use limited resources to push forward your goals. You need people who can follow-through, find clever solutions and workarounds with a sense of urgency, and can take charge of a problem and drive it to a successful solution.

9. Practice Transparency

Always by honest with your team regarding financials and clients. In this economy, it’s important to be upfront with in every aspect of the business — particularly when you’re first getting started. Young professional staff members enjoy being an integral part of the planning and decision-making process, and it can also help them better understand how you want the practice to run.

10. Encourage Openness and Honesty

You never want your employees to be afraid to tell you the truth. You can encourage openness and honesty by:

  • 1 Responding calmly when they tell you something has not gone as you expected
  • 2 Talking through a plan for moving forward
  • 3) Agreeing on follow up and accountability.

If you have any questions or concerns please feel free to contact me at any time @ 201-321-7494 or cliff.marsh@henryschein.com.

Today is Sunday, May 20, 2012 and it finally stopped raining. Get outside and re-charge your batteries because tomorrow is the first day of the rest of your life. Enjoy your family and please be safe.

Cliff Marsh

Henry Schein Dental

P.O. Box 663 / 45 Rt. 46 East, Suite 605

Pine Brook, NJ 07058

Cell: 201-321-7494

Fax: 201-262-2210

cliff.marsh@henryschein.com

http://http://www.cliffsnotesblog.me  

http://http://www.facebook.com/#!/profile.php?id=1644814090

http://http://www.linkedin.com/pub/cliff-marsh/11/447/44

The Cliff’s Notes Channel http://http://www.youtube.com/cliffmarsh100

May 20, 2012 Posted by | Uncategorized | Leave a comment

“Direct Composite Veneering System” & “Women In Dentistry” & “A Product Review-SoproLife”

Cliff’s Notes for May 13, 2012

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210…..E-mail: cliff.marsh@henryschein.com

http://www.cliffsnotesblog.me

http://www.youtube.com/cliffmarsh100

The reason we do what we do, is so that we can to do what we want to do, when we want to do it!

It’s a tongue twister, but working as a team and making informed decisions, will get us there.

 

 

It’s Mother’s Day!

“As usual, there is a great woman behind every idiot.”

John Lennon

 

 

This Week’s Feature on the Cliff’s Notes Channel

“Componeer Direct Composite Veneering System”

+

Over 100 Dental Videos

http://www.youtube.com/cliffmarsh100

 

 

In This Week’s Issue

  • This Week’s Dentrix Office Manager’s Blog – Burn The Calendar!
  • Product Review – The SoproLife Diagnostic Tool!
  • The Henry Schein Outlet Store – Special of the Week!
  • “The Root of It” commentary for Sunday, May 6, 2012.

 

This Week’s Dentrix Office Manager’s Blog by Dayna Johnson…………………………..

Burn The Calendar

Are you someone who has one of those enormous desk calendars where you map out when to send out Continuing Care postcards and to whom they should go? Or do you have that box full of postcards separated by the monthly tabs so you can go quickly and pull out this month’s postcards and send them out to everyone that is scheduled or due? But … now you have to match up the cards to a list to make sure you don’t send a card out to someone who has scheduled his or her appointment since his or her last appointment. This is your system and you have been doing it like this forever, right? You have it mastered, but it is still a chore. 

If you could eliminate this chore from your weekly or monthly routine, you would have more time to spend with patients and more time building relationships by talking to patients about treatment and following up on referrals. This chore can be completely automated with eCentral Communication Manager.

To read the rest of this blog, log onto:  http://thedentrixofficemanager.blogspot.com/ 

 

 

Product Review –SoproLife Intraoral Camera & Diagnostic Tool!………………………………

Developed around a ¼’’ CCD and high quality electronics, this highly sophisticated optical unit allows the SOPROLIFE to provide unsurpassed image quality for each mode in white as well as in blue light.


Whatever the selected position, the image becomes rapidly crystal clear thanks to the large depth of field of SOPROLIFE. 

Ergonomics:

SOPROLIFE easily adapts into any dental practice thanks to its versatility, sleek profile, and ease of use. It can be used with a simple monitor or any imaging software.

The blue LED we have selected emits light at 450 nm. This wavelength excites the dentin which, in reaction, reflects a light signal named Fluorescence.

A color dental diagnosis:

The spectrum (color) of the fluorescence signal is green when the dentin is healthy and dark red, when the dentin is infected.

The 3 applications of SOPROLIFE in your dental practice modes are available:

Diagnostic aid mode

Treatment aid mode

Daylight mode (white light)

• Mode I – Healthy tooth: Homogeneous green signal of fluorescence sent by the healthy tooth.

• Mode II – Infected tooth: Red/dark signal of fluorescence sent by the infected tooth.

Click here:

http://www.soprolife.com/dental-imaging/treatment-demonstration.php

For an in-office demonstration, call Cliff @ 201-321-7494 or e-mail cliff.marsh@henryschein.com

 

 

The Henry Schein Outlet Store: Special of the Week!………………………………………………..

Outlet Store offers are limited in quantity and only available on a first come-first serve basis. The inventory is very fluid so it pays to check back frequently for new listings.

Log onto: http://www.henryschein.com/us-en/sites/outletcenter/

  HYGIENE HANDPIECE FOR DISPOSABLE PROPHY HEAD
Overstock (SPH0004N) – $199.00
Dental Handpieces Dental Small Equipment Dental Equipment
Dental Laboratory Equipment Dental Burs Endodontic Files and Reamers
Sterilizers Medical Equipment  

Product Categories

OVERSTOCKED: New Products that are in the manufacturer’s original sealed package
SAVINGS UP TO 35%
DEMO MODEL: Open-box products that have had no clinical use
SAVINGS FROM 35% TO 50%
RECONDITIONED: Products in excellent condition, restored to the manufacturer’s specification
SAVINGS UP TO 80%

All products include comprehensive warranties backed by Henry Schein

 

 

“The Root of It” Commentary for Sunday May 6, 201……………………………………………….

Lucy Hobbs Taylor  (March 14, 1833 – October 3, 1910) was the first American woman to graduate from dental school (Ohio College of Dental Surgery in 1866). 

Lucy Hobbs was born on March 14, 1833 in Constable, New York. She entered the working world by teaching school for ten years in Michigan. In 1859, she moved to Cincinnati, intending to become a dentist. When she was refused admission to dental school, she began a private program of study with a professor from the Ohio College of Dental Surgery.

By 1900, almost one thousand women had followed Lucy Taylor into dentistry, an increase many attribute largely to her accomplishments.[5] In 1983, the American Association of Women Dentists honored Taylor by establishing the Lucy Hobbs Taylor Award, which it now presents annually to AAWD members in recognition of professional excellence and achievements in advancing the role of women in dentistry.

Today, there are more women in the dental field than men. The daily routine of a lady dentist is quite different from a man’s. The ergonomic design out a dental operatory and the dental equipment is not formatted for most women. Several companies like Kavo and Pelton & Crane are addressing the issues such as chairs with narrower backs and bases that go lower to the floor.

The problem lies with existing operatories and the fact that most new dentists are women. Docs that are looking to install new equipment need to be aware that the chances are their new associate of doc buying the practice will probably be a woman.

I was introduced the American Association of Women Dentists in 2006. The obstacles that they face are compounded by their role in society that has them be the family caregiver. As practice (business) owners they often struggle win the respect of the patient and staff.

I currently have 22 women clients, and I see the issues they deal with everyday. I suggest that every dentist, male or female, become familiar with the AAWD because women are now over 50% of the practicing dentists in the United States.

http://www.aawd.org/

3:10Watch

Dental Marketing and Business Coach for Women in Dentistry

Today is Sunday, May 13, 2012. Have a wonderful Mother’s Day!

Cliff Marsh

Henry Schein Dental

P.O. Box 663 / 45 Rt. 46 East, Suite 605

Pine Brook, NJ 07058

Cell: 201-321-7494

Fax: 201-262-2210

cliff.marsh@henryschein.com

http://http://www.cliffsnotesblog.me  

http://http://www.facebook.com/#!/profile.php?id=1644814090

http://http://www.linkedin.com/pub/cliff-marsh/11/447/44

The Cliff’s Notes Channel http://http://www.youtube.com/cliffmarsh100

May 13, 2012 Posted by | Uncategorized | Leave a comment

“Elective Dentistry is Down, It’s Time to Think Outside The Box!” & “A Product Review _ The WatchPat”

Cliff’s Notes for May 6, 2012

Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210…..E-mail: cliff.marsh@henryschein.com

http://www.cliffsnotesblog.me

http://www.youtube.com/cliffmarsh100

 

The reason we do what we do, is so that we can to do what we want to do, when we want to do it!

It’s a tongue twister, but working as a team and making informed decisions, will get us there.

 

 

“The world we have made as a result of the level of thinking we have done thus far creates problems we cannot solve at the same level of thinking at which we created them.”

Albert Einstein

 

 

This Week’s Feature on the Cliff’s Notes Channel

“Incorporating Sleep Medicine into Your Practice”

+

Over 100 Dental Videos

http://www.youtube.com/cliffmarsh100

 

 

In This Week’s Issue

  • This Week’s Dentrix Office Manager’s Blog – Even Out Cash Flow!
  • Elective Dentistry is Down, It’s Time to Think Outside the Box!
  • Product Review – The WatchPat!
  • The Henry Schein Outlet Store – Special of the Week!
  • “The Root of It” commentary for Sunday, May 6, 2012.

 

This Week’s Dentrix Office Manager’s Blog by Dayna Johnson…………………………..

Even Out Cash Flow

Do you dread the day that you have to run statements? The mountain of paper that sits on your desk for 3-4 days while you sort through it, piece by piece, writing personalized messages or stamping a page with color-coded stickers to draw attention to the fact that the balance is past due. On top of that, the entire following week is spent fielding phone calls from patients with questions about their bills. Sound familiar? What if you could do away with this archaic routine? Well, listen closely … because I am about to tell you how.

For several years now, I have been doing statement runs every 2-3 days. Yes, you heard it right . . . every 2-3 days. Why? It has made life at the dental office so much better. Running statements every 2-3 days does multiple things.

To read the rest of this blog, log onto:  http://thedentrixofficemanager.blogspot.com/ 

 

Elective Dentistry is Down, It’s Time to Think Outside the Box!..…………………………

Elective dentistry is down and that is probably an understatement, so what do you do to replace the lost revenue? Everyone is still pushing teeth whitening, Invisiline and all of the other “extras” that supported the practice income over the past few years.  More offices are utilizing Group-On as well as other discount mediums but let’s face it, they don’t bring in quality patients and they don’t add to the bottom line. 

The only way to increase your revenue is to put patients in the chair and offer something that you never offered before. New procedures are always a good start. Ok, you hate doing endo but maybe if it a simple job you shouldn’t automatically send it out. Maybe you should look at your coding procedure, especially if you work with insurance. Or, maybe you should work on giving the patient a reason to come in every 4-6 months and the reason may not be dental care.

Stop thinking about yourself as a dentist and start thinking like the physician that you are. You specialize in oral health just like a cardiologist specializes in heart health; there is no difference in the importance. In fact, you almost always see the patient first and have the ability to always be pro-active instead of re-active.

By promoting and practicing overall systemic health, you will greatly increase the value of your services and the patient’s medical insurance may cover necessary tests. As an example, dentists that perform home tests for sleep apnea provide an incredible service due to the fact that people don’t want to go to sleep centers and all you hear in the news is how important it is to sleep. A home sleep test administered by a dental office cost nothing up front and nets over $1000.00 for 30 minutes of chair time. 70% of the adult population has sleeping disorders so do the math. Plus, re-testing is almost always necessary.

I have a great questionnaire that will help you ask questions and begin discussions about overall health in a format that the patient will respond to. Hey, they never miss an appointment with their medical doctor do they? Start thinking outside the box, you will become your patient’s #1 healthcare confidant and go far beyond just replacing that lost (elective) income.

To get a copy of the questionnaire, please feel free to contact me at any time @ 201-321-7494 or cliff.marsh@henryschein.com.

Product Review – Dentistry & The WatchPat!…………………………………………………………..

WatchPAT is an FDA-approved portable diagnostic device that uses the most innovative technology to ensure the accurate screening, detection, and the follow-up treatment of sleep apnea. Its ease of use is unparalleled in the marketplace and it is greatly complemented by the fact that WatchPAT testing is done in the comfort of your patient’s own bedroom; an environment that best reflects the pattern of their sleep habits.That fact alone may prove to be a lifeline for the millions of undiagnosed patients who are unwilling to spend the night away from home in a hospital sleep center. And for those patients who are waiting for a polysomnography (PSG) but can’t be tested due to sleep center backlog, WatchPAT offers an immediate solution. WatchPAT has been validated against PSG.Sleep apnea is one of the most under diagnosed ailments in medicine, due in part to the fact that many patients simply are unwilling or unable to be tested in a sleep laboratory. Many patients readily admit feeling uncomfortable spending a night at a monitoring facility, hooked up to sensors and equipment while they sleep. Rather than endure this perceived hardship in an attempt to obtain a definitive diagnosis of sleep apnea that would then lead to treatment, many patients instead choose to continue life with sleep apnea.The good news is that WatchPAT has removed this patient hurdle and in doing so has changed the sleep apnea landscape forever without sacrificing diagnostic accuracy. All the patient has to do is slip WatchPAT on their wrist, apply the snore and body position sensors, and oximeter.WatchPAT technology avoids contact with the face and head, a major benefit (and large cause of study failure) when compared to other ambulatory devices. Thanks to Itamar Medical’s advanced technology, it is possible for patients to conduct self-testing in the comfort of their own bed. WatchPAT performs the following tasks:Screen for sleep apnea:WatchPAT screens for sleep apnea in people who appear to be healthy.Diagnose sleep apnea:Validated results confirm RDI and AHI.Monitor treatment: Retesting with WatchPAT provides you with valuable information about whether treatment may need adjustment.

For more information on the WatchPat or how to incorporate it into your practice @ no cost, Call Cliff @ 201-321-7494 or e-mail cliff.marsh@henryschein.com. You can also log onto my YouTube Channel @ www.youtube.com/cliffmarsh100.

5:03Watch   

Watch-PAT 200 Step by step

 

The Henry Schein Outlet Store: Special of the Week!……………………..

Outlet Store offers are limited in quantity and only available on a first come-first serve basis. The inventory is very fluid so it pays to check back frequently for new listings.

Log onto: http://www.henryschein.com/us-en/sites/outletcenter/

Comfortdrive Operatory Package (w/3 Attachments) Overstock #628-0278 – $3739.00

Click on any category to view Outlet Store current inventory

 Dental Handpieces Dental Small Equipment Dental Equipment
Dental Laboratory Equipment Dental Burs Endodontic Files and Reamers
Sterilizers  Medical Equipment  

Product Categories

OVERSTOCKED: New Products that are in the manufacturer’s original sealed package
SAVINGS UP TO 35%
DEMO MODEL: Open-box products that have had no clinical use
SAVINGS FROM 35% TO 50%
RECONDITIONED: Products in excellent condition, restored to the manufacturer’s specification
SAVINGS UP TO 80%

All products include comprehensive warranties backed by Henry Schein

 

“The Root of It” Commentary for Sunday May 6, 2012 ……………

 This week’s Cliff’s Notes is dedicated to “Total Health” and Dental Sleep medicine. It is the easiest and most effective systemic health solution you can bring to your patients. With regards to office production, you can generate $1000.00 of net profit in 30 minutes (approx) chair time. This is the future of dentistry and every day you wait will be lost “quality of life” for your patients and lost revenue for your practice. 

Call me today for more information @ 201-321-7494.

Today is Sunday, May 6th. Enjoy the day and please be safe, there are a lot of people that need you.

Cliff Marsh

Henry Schein Dental

P.O. Box 663 / 45 Rt. 46 East, Suite 605

Pine Brook, NJ 07058

Cell: 201-321-7494

Fax: 201-262-2210

cliff.marsh@henryschein.com

http://http://www.cliffsnotesblog.me  

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http://http://www.linkedin.com/pub/cliff-marsh/11/447/44

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May 6, 2012 Posted by | Uncategorized | Leave a comment