Cliff's Notes

The Business of Dentistry

“Meet Dr. Edward Zuckerberg” & “A Product Review-MiniMark Implants”

Cliff’s Notes for June 17, 2012


Cliff Marsh, Henry Schein ……Cell: 201-321-7494……Fax: 201-262-2210…..E-mail:


The reason we do what we do, is so that we can to do what we want to do, when we want to do it!

It’s a tongue twister, but working as a team and making informed decisions, will get us there.



“We would accomplish many more things

if we did not think of them as impossible.”
Vince Lombardi




This Week’s Feature on the Cliff’s Notes Channel

“The Six Elements of Orthodontic Philosophy”


Over 100 Dental Videos



In This Week’s Issue

  • Dentrix Office Manager Blog –Social Media for Dentists!
  • Meet Dr. Edward Zuckerberg!
  • Product Review – The MiniMark Implants System!
  • The Henry Schein Outlet Store – Special of the Week!
  • “The Root of It” Commentary –Remembering My Heroes!


Social Media for Dentist!………………………………………………………………………

This Week’s Dentrix Office Manager’s Blog by Dayna Johnson

I recently had the chance to attend the Speaking Consulting Network meeting in Charleston, S.C. This is a great annual meeting where some of the best dental industry speakers and consultants get together for three days to discuss current trends and share ideas on how to make their dental clients more successful.
While I was there, I had the chance to do a series of video interviews with some of the brightest people in the dental industry. I’ll be posting those videos occasionally on my blog, so keep an eye out for them!
My first interview to share with you is with Rita Zamora, an authority in social media marketing for dental and medical professionals. She has successfully trained and motivated dentists, physicians, teams, consultants, as well as corporate clients.  Rita and her team also actively co-manage dozens of dental and medical practices’ social media programs, including Facebook, Twitter, and YouTube. Her clients are located across the United States, as well as internationally.

To read the rest of this blog, log onto:



Meet Dr. Edward Zuckerberg!………………………………………………………………………………….

This past week I had to pleasure of meeting Dr. Edward Zuckerberg of Dobbs Ferry, NY. Yes, Dr. Z is the father of Facebook’s founder Mark Zuckerberg and it became clear where the younger Mr. Zuckerberg developed his interest in technology. To give myself a plug, the good Dr. chooses E4D as his in-office Cad Cam Solution.

As expected, he also uses Facebook as a front line marketing tool “The Likeable Dentist”.

Dr. Edward Zuckerberg talks about the rules of “engagement” for promoting a practice page on Facebook.

By Lisa Neuman, May 2012

After more than 30 years of “catering to cowards and dental phobics of all ages,” Dobbs Ferry, New York dentist Edward J. Zuckerberg, DDS, FAGD, is known to his patients simply as “Dr. Z.” His practice has just about every implementation of the latest and greatest in dental technology and materials—laser caries detection, digital radiography, same-day CAD/CAM crowns and veneers, Zoom!® and Invisalign®, just to name a few—all to make his patients’ dental experience as painless as possible. Together with two other dentists, two hygienists, three dental assistants, and a patient-relations/financial coordinator, his practice cares for a patient base of more than 3,000 people in the greater Westchester County area, about a 30-minute ride from Manhattan. In addition to all of the state-of-the-art equipment, the operatories are outfitted with everything an anxious dental patient could possibly need to relax, such as flat-screen televisions, Apple iPods, nitrous oxide, and a view of his built-in 200-gallon saltwater aquarium.

One of his three daughters designed his practice website (, and it offers an interesting and informative mix of practice newsletters, staff biographies, announcements, completed case examples, dentistry-related links, and blogs written by Dr. Z himself. But what really catches a visitor’s eye is the big box running down the left side of the website’s home page, right underneath a clean-looking block of practice contact information, which invites people to “Find us on Facebook.” And right underneath the now-familiar thumbs-up “Like” button is a small yet startling statement: “2,265 people like Edward Zuckerberg, DDS, FAGD.”

To View the rest of this article, log onto:


Likeable DentistsA Zuckerberg Company!

The most important thing to a dentist is their patients. So why not cultivate those patient relationships beyond the dentist chair?

For more information on this incredible marketing format, call Cliff @ 201-321-7494 or e-mail




Product Review –MiniMark Implants!………………………………………………………………………

Diameter 2.3mm 2.3mm 2.3mm 2.9mm 2.9mm 3.25mm 3.25mm 3.25mm
Cuff 2mm 4mm 2mm 4mm .5mm 2mm 4mm
2-3mm 4-5mm 2-3mm 4-5mm .5-1mm 2-3mm 4-5mm
Depth 8mm 8mm 8mm
Depth 10mm 10mm 10mm 10mm 10mm 10mm 10mm 10mm
Depth 11.5mm 11.5mm 11.5mm 11.5mm 11.5mm 11.5mm 11.5mm 11.5mm
Depth 13mm 13mm 13mm 13mm 13mm 13mm 13mm 13mm
Depth 15mm 15mm 15mm 15mm 15mm 15mm 15mm 15mm

Now it’s possible for you to offer reliable, predictable miniature implants to your patients  Implant System is an affordable option for denture wearers. Precision engineered by ACE Surgical Supply, it features the renowned Locator® Attachment by Zest Anchors—the world’s most trusted name in securing implant-fixed dentures.

The miniMARK™ System enables you to care for your own patients easily and comfortably, in the familiar surroundings of the dental office they’re used to. Our miniature implant means that you can restore dental function with a standard, minimally invasive procedure. No longer will it be necessary to refer denture wearers out of your practice.

At ACE, we’ve been leading the way in offering technical advances to the dental specialty market for over forty years. We’ve earned a solid reputation for the quality of our products, the reliability of our services, and our commitment to customer support. Our latest advance, the miniMark™ System, offers a restorative dental solution that both you—and your patients—can count on.

For more information log onto



The Henry Schein Outlet Store: Special of the Week!………………………………………………….

Outlet Store offers are limited in quantity and only available on a first come-first serve basis. The inventory is very fluid so it pays to check back frequently for new listings.

Log onto:

Dentsply Maillerfer PROPEX APEX LOCATOR
Condition: Demo Part Number: 222-8423-D Manufacturer Part Number: 670600
Catalog Price: $920.79 Outlet Price: $549.00

Warranty: 1-Year

Dental Handpieces Dental Small Equipment Dental Equipment
Dental Laboratory Equipment Dental Burs Endodontic Files andReamers
Sterilizers Medical Equipment  

Product Categories

OVERSTOCKED: New Products that are in the manufacturer’s original sealed package
DEMO MODEL: Open-box products that have had no clinical use
RECONDITIONED: Products in excellent condition, restored to the manufacturer’s specification

All products include comprehensive warranties backed by Henry Schein



“The Root of It” Commentary for Sunday June 17, 2012…………………………………

“Remembering My Heroes”  

They were born to immigrants that came to America in the early 1900’s seeking freedom and opportunities. They grew up in the urban environment of the New York area and were truly self-made. In the early 1940’s they left their families and offered their lives to defend the freedom that their parents believed in, against a horrible evil that threatened our world.


They were good strong men that made their way through life with compassion and sacrifice always putting family first. They are my heroes and today I will look to the heavens and thank them for teaching me how to raise the children that I am so proud of.


Jacob (Jack) Marsh – August 6, 1916 – August 22, 1985

Joseph (Joe D) DeMarco – February 12, 1925 – December 11, 1998


“How pleasant it is for a father to sit at his child’s board. It is like an aged man reclining under the shadow of an oak which he has planted.

Today is Father’s Day, Sunday, June 17, 2012. Enjoy your family and please remember to honor those that cleared the path that you travel today. Be safe.

Cliff Marsh

Henry Schein Dental

P.O. Box 663 / 45 Rt. 46 East, Suite 605

Pine Brook, NJ 07058

Cell: 201-321-7494

Fax: 201-262-2210




The Cliff’s Notes Channel http://

June 17, 2012 - Posted by | Uncategorized

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